Retail

Marketing Manager

O'Brien Recruitment·Cape Town, south-africa·Default
RetailmanagerDefault
-Closes Nov 12, 2026

Marketing ManagerRemote | Cape Town, Johannesburg or Durban, South AfricaAre you a commercially driven marketing professional with a passion for digital growth, customer engagement and performance marketing?We are looking for an experienced Marketing Manager to drive user acquisition, retention and engagement for a leading consumer lifestyle and loyalty platform. This is an exciting opportunity for a digitally focused marketer who thrives on data, creativity and delivering measurable business results.The position is fully remote and can be based in Cape Town, Johannesburg or Durban.Key Responsibilities

Develop and implement digital marketing strategies to drive app downloads, user acquisition and activations.

Manage paid media campaigns and identify new customer acquisition channels.

Drive customer retention, repeat app usage and loyalty through CRM, personalisation and lifecycle marketing initiatives.

Plan and execute integrated marketing campaigns across digital, social media, email and push notification channels.

Develop and manage social media strategies, content calendars and community engagement.

Collaborate with sales and account management teams to develop campaigns that drive merchant visibility, footfall and revenue.

Monitor marketing performance, analyse customer behaviour and track key metrics, including app downloads, activations, retention, redemption rates and campaign ROI.

Conduct A/B testing and continuously optimise marketing campaigns to improve performance.

Work closely with product, technology and commercial teams to improve customer experience and conversion rates.

Manage relationships with external agencies and service providers where required.

Bachelor's degree in Marketing, Business or a related field.

Minimum of 5 years' experience in digital, growth or performance marketing.

Proficiency in CRM platforms such as MoEngage, Salesforce, IBM Unica or similar.

Strong analytical and data-driven mindset, with experience measuring campaign performance and ROI.

Experience managing digital marketing campaigns across multiple channels.

Strong understanding of customer acquisition, retention and lifecycle marketing.

Excellent communication, project management and stakeholder management skills.

Experience within app-based loyalty programmes or B2B partner marketing.

Experience within the South African or broader MEA market.

Desired Skills:

Paid Media

PPC

CRM

Marketing

Digital Marketing

Loyalty

App Marketing

Apply Now

At a glance

Company

O'Brien Recruitment

Location

Cape Town, south-africa

Employment

Default

Experience

manager

Valid until

November 12, 2026

Created

November 2, 2026

More opportunities

Similar roles you might like

Revenue Manager

Tiger Brands

Gauteng, south-africa

full-time

You are accountable for the development & delivery of fact-based and holistically considered portfolio and pricing recommendations to the Managing Director / Customer Marketing Managers based on robust analytical projections of both internal business and external market/competitor sales, pricing , and profit dynamics. In addition, you have responsibility for pricing administration, and tracking pricing compliance alerting the business to deviations and associated commercial implications. WHAT YOU WILL DO: Key Performance Area Performance Outputs Decision Tools & Analytical Modelling Integrate multiple disaggregated data sources to build a solid platform for decision making tools & robust analyses Provide the business with sophisticated RM Tools & analytical modelling with ongoing continuously development / innovation Profit Waterfall - Price threshold analysis - Price/pack discount curves - Price elasticity calculations - Competitor & trade pricing intelligence - Customer Profitability Portfolio Optimisation Undertake routine & ad-hoc analyses of portfolio performance against agreed strategic positioning & KPIs (internal commercial & competitor benchmarks) to identify opportunities to rationalize under-performing lines Support pack/price architecture initiatives to map the brand portfolio against key shopper and trade needs & sales/pricing dynamics to direct cluster-based ranging recommendations as well as identify opportunity gaps for competitive offerings Undertake scenario modelling in support of innovation business cases to determine optimal pack price, launch promotion plans and associated volumetric assumptions Customer Profitability Undertake routine & ad-hoc analyses of customer performance against agreed strategic roles & KPIs (internal commercial & channel benchmarks) as the basis for decisions on the scope & levels of resource & financial investments made Price, Promotions & Increases Work closely with Shopper & Trade Marketing & Customer Managers to determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV, drive brand switching & profitably build basket size/mix in line with shopper plans Support financial planning of Price Increases through scenario modeling of competitor response assumptions, trade buy-ins, timing of RSP changes on-shelf Track PI implementation, timeously highlighting deviations from plan Commercial Arguments Provide fact-based commercial inputs into the development of compelling commercial arguments to the trade in support of innovations, campaigns, promotional pricing and pricing recommendations Pricing Administration & Compliance Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies. Timeously inform the business of compliance gaps with estimated commercial impact so as to drive rapid resolution WHAT YOU WILL BRING TO THE TABLE: Minimum Requirements: B.Comm Economics and Business Administration Experience: 3-5 years as a Revenue/Pricing Manager or similar with FMCG or Manufacturing Deadline:4th November,2026

3 days ago

Freelance Meta Ads Strategist & Campaign Manager

Fusion CPA

Johannesburg, Gauteng, south-africa

Contract

Role overview and objectives Employment type: Part-time / Freelance Contract / Fractional RetainerTime commitment: 10-12 hours per month (with potential to scale based on performance) Setup phase: approx. 20-25 hours across Months 1–2. Ongoing retainer: approx. 10-12 hours per month (strategy, content, management, and reporting), with potential to scale based on performance.Location: RemoteReporting To: Marketing ManagerPrimary objectives: Campaign Strategy: Build and own the Meta advertising strategy, covering audiences, offers, funnel stages, messaging, budget allocation, and testing plan, and sign it off with the Marketing Manager before launch.Content & Creative: Write all ad copy and lead-form copy, and produce or brief the ad creative (static, carousel and short-form video) in line with Fusion CPA's brand voice and financial compliance requirements.Lead Generation & Conversion: Launch and run Meta Ad campaigns targeting High-Net-Worth (HNW) individuals to secure qualified, booked consultation calls.Ongoing Management: Run, optimize, and report on campaigns every month as the accountable owner of Meta performance, working within an agreed monthly hour budget and ad spend. Key Responsibilities: Phase 1: Infrastructure, Tracking and Funnel Setup (Initial Focus) Meta workspace architecture: Build, configure, and secure the company’s Meta Business Manager, Ads Accounts, Facebook/Instagram pages, and asset permissions from scratch.Advanced tracking Implementation: Deploy and verify the Meta Pixel and Conversions API (CAPI) via Google Tag Manager (GTM) to ensure accurate attribution.HubSpot and funnel integration: Integrate Meta lead forms and landing pages natively with HubSpot CRM, workflows, and the firm’s scheduling/calendar software to ensure zero lead leakage and automated data syncing.Phase 2: Ongoing Campaign Strategy and Optimization (monthly retainer) HNW Target Architecture: Design, launch, and scale sophisticated Facebook and Instagram campaigns specifically tailored to attract and convert affluent audiences.Monthly Content Refresh: Write and ship new ad copy and creative variations each month to prevent ad fatigue, and test new hooks, formats and offers against the testing roadmap.Financial Compliance Management: Proactively manage and navigate Meta's strict Special Ad Categories, financial services, and credit advertising policies to ensure 100% compliance and avoid ad rejections.Performance Optimization: Monitor campaign health, optimize bidding strategies, refine audience targeting, and pass downstream conversion data (e.g., actual booked calls) to Meta to train the algorithm.Monthly Reporting: Send a monthly report covering spend, cost per lead, cost per booked call. Recommend next month's budget split, then walk the Marketing Manager through it on a monthly review call.

3 days ago

Paid Media Specialist

Luxity

Sandton, Johannesburg, Gauteng, south-africa

Permanent

Location: Sandton Head Office Type: Full-time, in office Salary: R25,000 to R35,000 CTC per month, depending on experience Start: ASAP Luxity is looking for a hands-on Paid Media Specialist to manage, optimise and report on our paid digital campaigns across key growth channels. This role is suited to someone who is technically comfortable inside ad platforms, commercially aware, detail-oriented and able to work in a fast-moving retail environment. You will report to the Marketing Manager and work closely with the CEO, CMO, designer, social media assistant, and the broader team to ensure that paid media activity is well-structured, properly tracked, and commercially effective. This is not a general marketing coordinator role. We are looking for someone who enjoys campaign setup, optimisation, reporting, analysis and improving performance over time. Key responsibilities: Build, manage and optimise paid campaigns across Google Ads and Meta AdsSupport additional paid channels such as YouTube, TikTok or display remarketing where relevantManage prospecting, retargeting and conversion-focused campaignsAssist with paid media campaign planning in line with the broader marketing calendarMonitor campaign performance and make day-to-day optimisation decisionsManage budget pacing in line with approved campaign plansMaintain clean campaign structures, naming conventions and UTM trackingSupport conversion tracking across GA4, Google Tag Manager, Meta Pixel and related toolsProduce weekly and monthly paid media reports with clear insights and recommendationsTrack and report on metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate and revenue contributionWork with the CMO and creative team to brief and test paid media creativeIdentify opportunities to improve performance through creative testing, audience testing and landing page feedbackFlag performance issues, tracking problems or wasted spend earlyKeep up to date with paid media platform changes and relevant digital marketing trends

3 days ago

Marketing Assistant - Jhb

Santam Insurance

Gauteng, south-africa

full-time

Purpose of the Role Santam Specialist Solutions has a career opportunity for a Marketing Assistant in the Construction and Engineering (SCE) business area which will be based in Wanderers Office Park. The position will report to the National Marketing Manager. WHAT WILL YOU DO? The primary purpose of the insurance marketing assistant role is to focus on providing an end-to-end service and support to brokers. Main functions include Sales, Business Development and Technical Underwriting at new business stage. WHAT WILL MAKE YOU SUCCESSFUL IN THE ROLE? This role is focused on but not limited to; servicing broker requests, including enquiries. Technical underwriting at new business stage. Providing telephonic/ email support to the intermediary on record, authorised representatives from the brokerage, and broker services; Dealing with general insurance and policy specific enquiries; Quoting on instruction / policy maintenance / renewal and engineering aspects of policies; Assisting to resolve all insurance queries within required timeframe and compliance requirements; Undertaking client follow-ups when policies are cancelled to ascertain the reasons and attempt to retain the policy onto books; Managing client expectations on expected turnaround times for submitted requests; Adhering to underwriting criteria and regional requirements; Assisting in implementing solutions for improvement; and Standing in for Marketers should they be absent or on leave during busy periods or absence of key resources, assisting where required. QUALIFICATIONS AND EXPERIENCE Matric/ Grade 12 Post Graduate B. Comm, Engineering or Insurance Qualification RE 5 Proven sales experience in commercial insurance industry, Engineering underwriting experience will be an advantage. Broker relationship management, business development, portfolio management and technical underwriting at new business stage. COMPETENCIES Excellent verbal and written communication skills Excellent interpersonal skills, collaborating with internal colleagues and external stakeholders/clients Ensure adherence to quality, compliance and accreditation standards Conduct efficient administration Optimising work processes Teamwork ADDITIONAL COMPETENCIES AND SKILLS Customer Service New Sales Team Support Communicate effectively Situational Adaptability Action Oriented

4 days ago

Social Media And Content Manager - Port Elizabeth

Prosperity Placements

Port Elizabeth, Eastern Cape, south-africa

FULL_TIME

A fastgrowing FMCG business is seeking a Social Media & Content Manager to own and run all social channels, content creation, scheduled email marketing, and AI customer engagement across multiple brands. This is a handson, endtoend role responsible for planning, creating, publishing, and reporting on social and digital content performance. The successful candidate will manage brand social calendars, coordinate creators and influencers, ensure compliance with advertising and agerestriction rules, and deliver measurable audience growth and engagement. They will work closely with the Brand & Trade Marketing Manager, Designer, and Commercial Operations Manager to translate brand strategy into consistent, highimpact digital presence. PLEASENOTE THAT THE ROLE IS OFFICE BASED IN PORT ELIZABERTH Normal office hours will apply plus evening and weekend communitymonitoring rota during launches, campaigns, and peak periods (e.g. Black Friday, December) Key Responsibilities Plan and execute monthly social content calendars per brand and platform. Create and publish approved content across Instagram, Facebook, TikTok, LinkedIn, and other platforms. Write copy, shoot and edit shortform video, and capture product photography. Manage influencer and creator campaigns from brief to payment. Administer all social and ad accounts securely under company ownership. Develop and apply community management standards per brand. Plan and send scheduled marketing emails per brand, ensuring POPIA compliance. Manage the AI responder's knowledge base, tone, and escalation rules. Deliver monthly social reports per brand, covering followers, reach, engagement, sentiment, and conversions. Align social calendars with trade marketing, design, and ecommerce promotional schedules. Required Skills & Experience Matric plus a diploma, degree, or recognised certificate in marketing, communications, journalism, or digital media. Minimum 3 years' handson social media management for a brand or business, including at least 1 year owning the content calendar and publishing across three or more platforms. Proven portfolio of brand content personally created, with reach and engagement metrics. Experience in community management, influencer coordination, and campaign reporting. Handson administration of Meta Business Suite and TikTok business accounts. Shortform video creation and confident copywriting. Experience running scheduled email marketing campaigns and reporting on results. Strong written English and ability to write in multiple brand voices. Based in Port Elizabeth and able to work officebased with occasional evening/weekend monitoring. Preferred Experience: Social media for agerestricted or regulated products (vaping, tobacco, liquor, gambling). US audience or creator experience, including FTC disclosure rules. Launching brand social accounts from zero. Chatbot or AI responder setup and management. Paid social campaign management and reporting. Familiarity with scheduling tools (Later, Hootsuite, Sprout Social) and creative tools (Canva, Adobe). Multibrand FMCG social media experience, ideally in a founderled business. SA Citizens only Must reside in the Greater Port Elizabth area Must be Criminal and Credit Clear Assessment Process Shortlisted candidates will complete a practical assessment covering content planning, compliance review, community management, AI responder evaluation, and reporting accuracy, followed by a final interview with the Commercial Operations Manager and Founder. Qualifying Questions Have you personally managed brand social media accounts endtoend, including planning, content creation, publishing, and reporting? Can you demonstrate experience coordinating influencers or creators and ensuring compliance with advertising and disclosure rules? Are you based in Port Elizabeth and able to work officebased with flexibility for evening and weekend monitoring during campaigns?

4 days ago

Senior Regional Administrator Ibranch

Hollywoodbets

KwaZulu-Natal, south-africa

full-time

Responsibilities We have an amazing opportunity for a Senior Regional Administrator (Ibranch) to be based in Durban, KwaZulu-Natal. Do you think you have what it takes to be our newest Purple Star? You Bring: 2-3 Years Administrative Management People Management Relationship Building Relevant Product Knowledge What You'll Do For The Brand: Assist with setting up at special promotions/events making sure that the setup is in line with the Hollywoodbets standard and supporting the team Ensure Mobile Clerks have uniforms and name badges Assist with pulling reports (stock, vehicle inspections, branding, etc.) from OPUS and share with relevant Managers as per business requirements Responsible for Stock ordering, allocating, maintaining, controlling as well as reporting on any stock shortages that are encountered or communicated from the team. Ensuring that all branding is cleaned and packed away - full accountability for the branding and reporting on any missing items. Manage and coordinate movement of Inland promotional branding. Manage and coordinate the Inland Boom Bus. Manage and maintain good relationship with external stakeholders e.g. Mall exhibition managers, Hotels, etc. Check operational requirements to ensure all are in order e.g. inventory, uniforms, terminals/Kazang machines are working, and file updates Work closely with the iBranch Support Center, which includes the Mobile Helpline as well as FICA/Deposits/Withdrawals to ensure that new Customers are signed up and serviced appropriately Daily, Weekly, and Monthly management reporting Consolidating regional reports from managers to the relevant department at Team Support e.g. promo tracker, booster listing, PIP reports, etc. Facilitating Order Number requests in the region and ensuring payments are done as per the region's requests. Assist RM with monthly and quarterly incentives - consolidation and requesting timesheets from time and attendance Accommodation and flight bookings within the Region Ordering of office supplier for Regional Office Allocate available resources to all Regional office Team members to enable successful task performance. Co-ordinate between Regional Office Team members and branches in case there is an event that needs the regional total participation, including assisting the Marketing Manager as requested. Co-ordinate and schedule appointments and bookings of Boardroom and Meeting rooms. Co-ordinate meetings/events and take meeting minutes. This includes quarterly Regional Office Meetings. Manage office discipline and advise Regional Manager of poor Team Members behavior. Assist with the training of new appointed or regional administrators Any other Adhoc duties that might be required Apply Before 11/03/2026

6 days ago