Role overview and objectives Employment type: Part-time / Freelance Contract / Fractional RetainerTime commitment: 10-12 hours per month (with potential to scale based on performance) Setup phase: approx. 20-25 hours across Months 1–2. Ongoing retainer: approx. 10-12 hours per month (strategy, content, management, and reporting), with potential to scale based on performance.Location: RemoteReporting To: Marketing ManagerPrimary objectives: Campaign Strategy: Build and own the Meta advertising strategy, covering audiences, offers, funnel stages, messaging, budget allocation, and testing plan, and sign it off with the Marketing Manager before launch.Content & Creative: Write all ad copy and lead-form copy, and produce or brief the ad creative (static, carousel and short-form video) in line with Fusion CPA's brand voice and financial compliance requirements.Lead Generation & Conversion: Launch and run Meta Ad campaigns targeting High-Net-Worth (HNW) individuals to secure qualified, booked consultation calls.Ongoing Management: Run, optimize, and report on campaigns every month as the accountable owner of Meta performance, working within an agreed monthly hour budget and ad spend. Key Responsibilities: Phase 1: Infrastructure, Tracking and Funnel Setup (Initial Focus) Meta workspace architecture: Build, configure, and secure the company’s Meta Business Manager, Ads Accounts, Facebook/Instagram pages, and asset permissions from scratch.Advanced tracking Implementation: Deploy and verify the Meta Pixel and Conversions API (CAPI) via Google Tag Manager (GTM) to ensure accurate attribution.HubSpot and funnel integration: Integrate Meta lead forms and landing pages natively with HubSpot CRM, workflows, and the firm’s scheduling/calendar software to ensure zero lead leakage and automated data syncing.Phase 2: Ongoing Campaign Strategy and Optimization (monthly retainer) HNW Target Architecture: Design, launch, and scale sophisticated Facebook and Instagram campaigns specifically tailored to attract and convert affluent audiences.Monthly Content Refresh: Write and ship new ad copy and creative variations each month to prevent ad fatigue, and test new hooks, formats and offers against the testing roadmap.Financial Compliance Management: Proactively manage and navigate Meta's strict Special Ad Categories, financial services, and credit advertising policies to ensure 100% compliance and avoid ad rejections.Performance Optimization: Monitor campaign health, optimize bidding strategies, refine audience targeting, and pass downstream conversion data (e.g., actual booked calls) to Meta to train the algorithm.Monthly Reporting: Send a monthly report covering spend, cost per lead, cost per booked call. Recommend next month's budget split, then walk the Marketing Manager through it on a monthly review call.
Please use the job title as the subject line of your email.