Senior Brand Manager Rum & Liquor At Diageo
full-time
Purpose of the Role:
Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Experience / skills required:
Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands and portfolio segments.
Support the development and execution of annual brand plans aligned with global and regional brand strategies.
Own the execution of the end-to-end consumer and shopper journey, translating global campaigns, growth drivers, and innovation initiatives into locally relevant activations with the Partners.
Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment, penetration, engagement, and loyalty.
Lead the adaptation of global creative campaigns and brand assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.
Support brand governance across all Partner Markets by ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing policies.
Partner with market teams to ensure consistent and high-quality execution of brand campaigns, activations, and innovation launches.
Manage agency partners and adaptation workflows to ensure timely, cost-effective, and high-quality delivery of marketing assets.
Collaborate closely with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to identify and unlock growth opportunities.
Track, analyse, and report business performance, market trends, and campaign effectiveness, driving optimization actions where required.
Manage brand budgets and marketing investments to maximize efficiency and commercial return.
Support innovation launches, portfolio expansion opportunities, and market development initiatives across Africa Partner Markets.
Share best practices and learnings across markets to enhance marketing effectiveness and execution excellence throughout the region.
Key Competencies
Consumer, Shopper & Cultural Understanding
Brand Building & Activation Excellence
Commercial and Financial Acumen & Cross-Functional Leadership
Digital and AI literacy
Qualifications and Experience Required:
Degree in Marketing, Business or related discipline.
Typically 4-7 years of marketing, commercial or FMCG experience.
Proven track record delivering integrated campaigns and business results.
Strong stakeholder management and project leadership skills..