Senior Brand Manager Beer At Diageo

Purpose of the Role:

Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.

About the role:

• Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments.
• Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.
• Own the end-to-end consumer and shopper journey, translating global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs.
• Generate actionable consumer, shopper, and cultural insights to inform portfolio, communication, and activation strategies.
• Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets and campaigns.
• Act as the regional custodian of brand governance, ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing principles.
• Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives.
• Manage agency partners and adaptation processes to deliver efficient, effective, and timely campaign deployment across markets.
• Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to unlock growth opportunities and maximize commercial impact.
• Monitor business performance and marketing effectiveness, leveraging data and insights to optimize investment allocation and improve outcomes.
• Identify, evaluate, and drive opportunities for portfolio expansion, innovation launches, and market development initiatives.
• Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance, and execution excellence across the region.
• Champion best-practice sharing and continuous improvement across Africa Partner Markets to elevate marketing effectiveness and execution standards.

Key Competencies (3)

• Consumer, Shopper & Cultural Understanding
• Brand Building & Activation Excellence
• Commercial and Financial Acumen & Cross-Functional Leadership
• Digital and AI literacy

Experience / skills required:

• Degree in Marketing, Business or related discipline.
• Typically 4 - 7 years of marketing, commercial or FMCG experience.
• Proven track record delivering integrated campaigns and business results.
• Strong stakeholder management and project leadership skills.