Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Experience / skills required:
- Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands and portfolio segments.
- Support the development and execution of annual brand plans aligned with global and regional brand strategies.
- Own the execution of the end-to-end consumer and shopper journey, translating global campaigns, growth drivers, and innovation initiatives into locally relevant activations with the Partners.
- Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment, penetration, engagement, and loyalty.
- Lead the adaptation of global creative campaigns and brand assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.
- Support brand governance across all Partner Markets by ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing policies.
- Partner with market teams to ensure consistent and high-quality execution of brand campaigns, activations, and innovation launches.
- Manage agency partners and adaptation workflows to ensure timely, cost-effective, and high-quality delivery of marketing assets.
- Collaborate closely with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to identify and unlock growth opportunities.
- Track, analyse, and report business performance, market trends, and campaign effectiveness, driving optimization actions where required.
- Manage brand budgets and marketing investments to maximize efficiency and commercial return.
- Support innovation launches, portfolio expansion opportunities, and market development initiatives across Africa Partner Markets.
- Share best practices and learnings across markets to enhance marketing effectiveness and execution excellence throughout the region.
- Consumer, Shopper & Cultural Understanding
- Brand Building & Activation Excellence
- Commercial and Financial Acumen & Cross-Functional Leadership
- Digital and AI literacy
Qualifications and Experience Required:
- Degree in Marketing, Business or related discipline.
- Typically 4-7 years of marketing, commercial or FMCG experience.
- Proven track record delivering integrated campaigns and business results.
- Strong stakeholder management and project leadership skills..