We are looking for a results-driven Business Development Executive to drive client acquisition, generate new business opportunities, build strategic relationships, and grow revenue within the media and creative services industry.
The ideal candidate should have strong B2B sales experience, excellent communication and negotiation skills, a solid professional network, and a proven ability to meet and exceed sales targets.
Key Responsibilties
Business Development & Lead Generation:
Identify and pursue new business opportunities across corporate organizations, brands, agencies, NGOs, and government institutions.
Research target markets, industries, companies, and decision-makers to generate qualified leads.
Develop and execute effective lead-generation and client acquisition strategies.
Identify opportunities for recurring contracts, retainers, and large-scale projects.
Client Acquisition & Relationship Management:
Build and maintain strong relationships with business owners, C-suite executives, brand managers, marketing leads, agency executives, and other key decision-makers.
Understand prospective clients' needs and recommend relevant media and creative solutions.
Maintain consistent engagement with prospects and existing clients to drive conversions, repeat business, and referrals.
Sales, Pitching & Deal Closure:
Develop compelling proposals, presentations, quotations, and commercial pitches.
Lead client meetings, presentations, negotiations, and follow-ups.
Handle objections effectively and negotiate favourable commercial terms.
Convert qualified prospects into signed projects, contracts, and long-term retainer partnerships.
Sales Pipeline Management:
Manage the complete sales cycle from prospecting and lead qualification to negotiation, closing, and contract execution.
Maintain an updated sales pipeline and accurate records of prospects, opportunities, and client interactions.
Monitor conversion rates, sales activities, and revenue performance.
Provide regular sales and business development reports.
Revenue & Target Achievement:
Work towards clearly defined monthly and quarterly sales targets.
Consistently meet or exceed assigned revenue and client acquisition targets.
Take ownership of personal sales performance and contribute directly to overall business growth.
Develop strategies to improve conversion rates and increase revenue generated from existing and new clients.
Market & Competitive Intelligence:
Monitor industry trends, competitor activities, client needs, and emerging market opportunities.
Provide insights that can support business development strategies, service improvement, and market positioning.
Attend relevant networking events, industry functions, and business meetings to expand the company's commercial network.
Requirements
2 - 5 years of proven experience in Business Development, B2B Sales, Sales Management, or Account Management.
Experience in media production, advertising, marketing, creative services, or a related industry is an advantage.
Proven ability to generate leads, acquire clients, close deals, and grow revenue.
Excellent communication, presentation, negotiation, and relationship management skills.
Strong professional network and prospecting ability within Lagos.
Confidence engaging with senior executives and corporate decision-makers.
Strong commercial awareness and ability to identify and convert business opportunities.
Ability to work independently, manage multiple prospects, and deliver against sales targets.
Bachelor's degree in Business, Marketing, Mass Communication, or a related field is an advantage.