Brand Manager

The Simba Group, founded in Nigeria in 1988, is a conglomerate with operations across Nigeria’s most dynamic economic sectors. The Group commands leadership positions in all five companies that share a simple, yet effective, corporate vision: providing the customer with unparalleled satisfaction.

The Group has businesses operating in a number of sectors critical to Nigeria’s sustained development: agriculture, alternative energy, backup power supply systems, networking and data transmission, ICT infrastructure development, and commercial vehicles sales and servicing. We operate a network oftenbranches, ensuring the availability of our products and services throughout Nigeria, with our reach extending to the remotest corners of the country.

We are recruiting to fill the position below:

Job Title: Brand Manager - 2 and 3 Wheeler Automobile

Job Location: Lagos

Employment Type: Full-time

Job Summary

• Develop brand positioning and qualified consumer demand through relevant brand communication, campaignsand dealer experiences.
• Translate the personal mobility portfolio plan into activity that builds consideration andhelps prospective customers progress from enquiry to a meaningful Sales interaction.

Responsibilities

• Develop annual and quarterly personal mobility brand plans under the Mobility Marketing Manager, setting audience priorities, messaging, campaign activities and approved budgets.
• Research consumer needs, motivations, objections and competitors; use the findings to sharpen positioning and translate verified product features into relevant personal mobility benefits.
• Plan consumer campaigns, product experiences, demonstrations, dealer events and appropriate partnerships, agreeing objectives, briefs, budgets, owners and schedules.
• Brief internal creative and social media specialists and approved agencies; review communication for clarity, product accuracy and consistent application of the brand identity.
• Coordinate local activity through the Regional Marketing Lead and collaborate with Sales and dealers on customer experiences, follow-up requirements and marketing materials.
• Agree qualified enquiry criteria and handover processes with Sales; monitor the customer journey and use lead quality and follow-up feedback to improve campaign design.
• Manage the marketing workstream for new products and promotions, coordinating launch messages, dealer materials and campaign milestones with the relevant business teams.
• Track approved spending and campaign results, audit selected customer touchpoints, and recommend improvements to content, activity and investment allocation.
• Report consumer and competitive developments, escalating stock, pricing, service and sales follow-up constraints to the appropriate owners.

Requirements

• Bachelor's Degree in Marketing, Business Administration or a related discipline with 3 – 5 years of relevant brand or consumer marketing experience, including campaign and budget responsibility; stronger equivalent experience will be considered. 
• Experience in automotive, mobility, consumer durables, FMCG or another considered-purchase category is an advantage.
• A record of producing clear campaign briefs and using consumer insight and performance data to improve marketing activity.
• Strong communication, agency and stakeholder coordination skills, with willingness to travel across Nigeria.

Core capabilities/;

• Consumer insight and brand positioning
• Creative judgement and briefing
• Campaign planning and measurement
• Collaboration and attention to detail.

Salary

N500,000 - N800,000 monthly.

Method of Application 

Interested and qualified candidates should send their CV to: careers@simba.com.ng using the Job Position as the subject of the email.

Note: Only qualified and shortlisted candidates will be contacted.