- Your core responsibility will be to help DreamLife Studios build and convert a healthy pipeline of new business.
- Identify businesses and brands that fit our ideal client profile.
- Research companies, industries and key decision-makers.
- Build targeted prospect lists and prioritise high-potential accounts.
- Initiate conversations through cold calls, email, LinkedIn, WhatsApp, referrals and networking.
- Engage Marketing Directors, Brand Managers, Commercial Leads, Founders, CEOs and other relevant decision-makers.
- Qualify prospects and determine whether there is a genuine commercial opportunity.
- Schedule and support discovery meetings.
- Prepare relevant information and account briefs ahead of client conversations.
- Maintain structured follow-up across prospects, meetings, proposals and opportunities.
- Keep our CRM and sales pipeline accurate and current.
- Identify potential sponsorship, partnership and collaboration opportunities.
- Track relevant business developments, campaigns, launches, events and market activity that could create opportunities.
- Work alongside the CEO, Strategy, Marketing and Operations teams to progress opportunities.
- Contribute to improving our prospecting methods, sales messaging and overall business development process.
- We are looking for someone with 2 - 5 years of practical experience in business development, B2B sales, partnerships, commercial development or a related field.
Your CV is important, but what matters more is whether you can demonstrate that you have actually created business opportunities yourself.
- Commercially sharp and opportunity-oriented
- Comfortable initiating conversations with strangers
- Confident dealing with senior decision-makers
- Strong in client communication and presentations
- Capable of negotiating and handling commercial conversations
- Persistent without becoming intrusive
- Good at researching before making an approach
- Highly organised with strong follow-up habits
- Comfortable working with targets and KPIs
- Able to work independently and take ownership
- Capable of turning conversations into defined next steps
- Comfortable joining a growing company where systems are continuously being built and improved
Your previous experience could include:
- Business development
- B2B sales
- Partnerships
- Sponsorship sales
- Advertising/media
- Marketing services
- Creative services
- Events
- Hospitality
- Real estate
- Technology
- Professional or other high-value B2B service
Experience with CRM systems, LinkedIn prospecting, structured sales pipelines and commercial reporting will be an advantage.
- We are particularly interested in candidates who can show:
- Business they personally originated.
- Targets they have achieved.
- Decision-makers they have engaged.
- Opportunities they have developed.
- Revenue they have influenced or generated.
This is not a position where you will simply manage an existing client list.
- You will be expected to actively build the pipeline.
- That means researching accounts, identifying opportunities, making calls, sending outreach, following up, attending meetings and developing relationships.
- You should be comfortable with the fact that some prospects will ignore you, some will say no, and some will already be working with another agency.
- The expectation is not that every conversation becomes a client. The expectation is that you can consistently create quality commercial conversations and move the right opportunities forward.
- DreamLife will provide the positioning, service offerings, case studies, strategic direction and support.
You will be responsible for taking that proposition into the market.
How We Evaluate Performance
We will look at both pipeline development and commercial results, including:
- Quality of accounts targeted
- Decision-makers reached
- Meaningful prospect conversations
- Qualified meetings
- Commercial opportunities created
- Pipeline value
- New accounts acquired
- New business revenue
- Revenue collected from new accounts
- Partnerships developed
- CRM accuracy and follow-up discipline