The role holder will be required to proactively engage prospective and existing customers through structured outbound calling and inbound enquiry handling in order to:
- Grow the Bank's retail portfolio.
- Deepen customer wallet share.
- Promote adoption of digital channels.
- Ensure that every sale concluded is suitable, affordable and fully disclosed to the customer.
Sales Delivery & Portfolio Management - 45%
- Manage the allocated customer and prospect portfolio and ensure full coverage of the assigned list within each campaign cycle.
- Conduct the agreed daily volume of outbound calls from approved, permission-based calling lists and handle inbound sales enquiries.
- Achieve monthly and quarterly sales targets for assigned products by volume, value and product mix.
- Prioritise leads and applications requiring immediate follow-up, including approved offers at risk of lapsing and partially completed applications.
- Secure customer commitments and follow up to ensure fulfilment through to account opening, drawdown, card activation or channel enrolment.
- Maintain an accurate and current pipeline, recording every contact, commitment, outcome and next action on the same day.
- Escalate complex, high-value or high-risk cases to the Team Leader for guidance or referral.
Customer Engagement & Suitability - 20%
- Engage customers professionally using approved scripts, product guidelines and disclosure standards, and maintain regular contact within the assigned portfolio.
- Establish the customer's actual need and repayment capacity before recommending any product.
- Explain product features, pricing, the total cost of credit, fees, charges and key terms fully and in language the customer understands, and confirm understanding before proceeding.
- Identify and report early signs of customer affordability stress, including:
- Reduced or irregular income.
- Multiple existing facilities.
- Reliance on borrowing to meet routine obligations.
- Inability to meet the proposed instalment.
- Decline to proceed where the product is unaffordable.
- Respect a customer's decision to decline and honour opt-out and do-not-call requests immediately and permanently.
- Handle objections and complaints professionally and log and escalate complaints through the Bank's complaints process within the required timelines.
- Drive customer retention and reduce customer attrition through initiatives generated by product owners or business segments.
Compliance, Conduct & Risk - 15%
- Comply at all times with:
- The Banking Act.
- The Central Bank of Kenya Prudential Guidelines on consumer protection.
- The Consumer Protection Act, 2012.
- The Data Protection Act, 2019.
- The Bank's AML/CFT policies.
- KYC requirements.
- The Bank's Code of Conduct.
- Sales conduct policies.
- Make no false, exaggerated or misleading statement about any product, rate, approval outcome or turnaround time.
- Process personal data only for the purpose for which it was collected and only on the Bank's systems.
- Never remove, photograph, forward or store customer data on personal devices or personal accounts.
- Confirm the lawful basis for contacting each customer and accurately record consent and opt-outs.
- Complete all mandatory training within the required timelines, including:
- AML/CFT.
- KYC.
- Data protection.
- Information security.
- Product training.
- Consumer protection.
- Report suspected fraud, suspicious transactions, data breaches and mis-selling immediately in line with Bank policy.
Systems, Records & Reporting - 10%
- Maintain accurate and timely updates in the Bank's CRM and other designated sales systems.
- Record all customer engagements, commitments and outcomes, including disclosures made, to support subsequent audit, quality review or dispute resolution.
- Submit daily activity and weekly performance reports in the prescribed format.
- Ensure application forms and supporting documents are complete, legible and correctly submitted for onward processing.
Campaigns, Teamwork & Development - 10%
- Support campaigns and initiatives aimed at growing the portfolio, improving portfolio quality and retaining existing customers.
- Identify cross-sell and bundling opportunities within the existing customer base.
- Refer complex or high-value opportunities to the relevant relationship team.
- Work to the Bank's Culture Code (ASPIRE) and the values of:
- Customer centricity.
- Trustworthiness.
- Integrity.
- Respect.
- Prudence.
- Participate in daily huddles, coaching sessions, call reviews and product briefings.
- Take ownership of personal development through the Bank's performance and development planning process.
Key Internal and External Relationships
The role holder will interact with:
- Existing and prospective customers.
- Team Leader - Telesales and the Direct Sales team.
- Branch network and Relationship Management teams.
- Credit, Operations and Card Services.
- Contact Centre and Customer Experience teams.
- Marketing and Product teams.
- Compliance, Risk and Internal Audit.
Knowledge, Skills, Qualifications & Experience
The successful candidate should have:
- Knowledge of retail banking products, including:
- Unsecured lending.
- Cards.
- Deposits.
- Digital channels.
- Understanding of the lending process, affordability assessment and the total cost of credit.
- Working knowledge of consumer protection requirements under the Central Bank of Kenya Prudential Guidelines and the Consumer Protection Act, 2012.
- Working knowledge of the Data Protection Act, 2019 as it applies to direct marketing and customer data.
- Understanding of AML/CFT and KYC obligations.
- Customer engagement, objection handling and negotiation skills.
- Report writing and documentation skills.
- Computer literacy and proficiency in Microsoft Office applications.
- Familiarity with CRM or equivalent sales systems.
- Fluency in English and Kiswahili, both spoken and written.
- At least one (1) year of experience in telesales, contact centre sales, direct sales or a related field.
- Experience in financial services will be an added advantage.
- Demonstrable record of meeting sales targets.
Educational & Professional Requirements
- Bachelor's Degree in Business Administration, Finance, Banking, Economics, Accounting, Marketing or a related field from an institution recognised by the Commission for University Education.
- Certificate of Proficiency (COP) and registration with the Insurance Regulatory Authority are required only where the role is extended to bancassurance products.