Our client is seeking an experienced Sales Supervisor to support its field sales operations.
The ideal candidate must have proven experience supervising Van Sales Representatives (VSRs) and Sales Representatives managing key distributors within the FMCG sector, with strong knowledge of sales, distribution, route-to-market operations, and team performance management.
Key Responsibilities
Supervise and coordinate the activities of Van Sales Representatives and Sales Representatives across assigned territories.
Monitor daily sales activities, route coverage, outlet penetration, and achievement of sales targets.
Ensure effective execution of sales routes and maximum market coverage.
Track sales performance and provide regular reports on team and individual performance.
Support the team in achieving daily, weekly, and monthly sales and distribution targets.
Monitor product availability, stock movement, returns, and other field-level sales activities.
Work closely with key distributors to ensure effective order generation, product availability, and market penetration.
Conduct regular market visits and joint field work with sales representatives to identify opportunities and address performance gaps.
Coach, motivate, and develop sales representatives to improve productivity and sales performance.
Identify underperforming territories, routes, products, or team members and implement appropriate corrective actions.
Monitor competitor activities, pricing, promotions, and market trends and provide relevant market intelligence.
Ensure compliance with approved sales processes, pricing, reporting, and company policies.
Collaborate with the Sales/Commercial Manager to develop and implement strategies for increasing sales and distribution.
Maintain strong relationships with distributors, retailers, and other key trade partners.
Person Specification
A Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related field is preferred.
Minimum of 4 years of relevant sales experience in the FMCG sector, with at least 2 years in a supervisory/team leadership capacity.
Proven experience supervising Van Sales Representatives and/or field sales teams.
Demonstrable experience managing FMCG distributors and traditional trade channels.
Strong understanding of route-to-market, distribution, outlet coverage, and field sales operations.
Proven ability to manage sales targets and drive team performance.
Strong negotiation, communication, coaching, and interpersonal skills.
Good knowledge of the Lagos market and FMCG distribution environment.
Ability to analyse sales reports and use performance data to make decisions.
Proficiency in Microsoft Excel and other sales reporting tools.
Must be willing to work extensively in the field and conduct regular market visits.