Retail

Key Account Manager

Capwell Industries Ltd·Nairobi, kenya·Full Time·Contract
RetailFull TimeContract
-Closes Nov 5, 2026

About the job

  • Are you an experienced FMCG sales professional with a strong track record in modern trade key account management and a passion for driving sales growth, profitability and strategic customer partnerships?
  • We are seeking a commercially driven Key Account Manager - Modern Trade to manage and grow strategic retail accounts, strengthen customer relationships and deliver sales and profitability targets.

Purpose of the Role

  • To manage and grow strategic relationships with modern trade retailers through effective account management, commercial planning, sales execution and achievement of sales and profitability targets.

Key Responsibilities

  • Manage assigned modern trade accounts and strengthen strategic customer relationships.
  • Negotiate and manage annual trade agreements, pricing and promotional plans.
  • Drive sales volume, value and profitability targets across key accounts.
  • Analyse sales performance and implement corrective actions to achieve targets.
  • Coordinate trade marketing activities, in-store visibility, planogram compliance and promotional execution.
  • Forecast sales demand, monitor stock availability and minimise out-of-stock situations.
  • Resolve customer issues promptly and ensure high standards of customer service.
  • Monitor key performance indicators, promotional ROI and market intelligence, providing accurate and timely reports.

Minimum Qualifications and Experience

  • Bachelor's degree in Business Administration, Sales, Marketing or a related field.
  • 4 - 7 years of experience in FMCG sales, including at least 2 - 3 years in modern trade key account management.
  • Demonstrated experience managing large retail chains in Kenya.
  • Proficiency in MS Excel, ERP systems and sales analytics.

Key Skills and Competencies

  • Strong negotiation and relationship management skills.
  • Commercial acumen and sales performance management.
  • Analytical, numerical and problem-solving skills.
  • Sales forecasting and demand planning.
  • Strong communication, presentation and reporting skills.
  • Customer focus, initiative and decision-making.
  • Attention to detail, accountability and professional integrity.
  • Ability to work independently and collaboratively in a fast-paced environment.

Key skills

BA/BSc/HND
Apply Now
Send your CV along with a cover letter totrainees@capwell.co.ke

Please use the job title as the subject line of your email.

At a glance

Company

Capwell Industries Ltd

Location

Nairobi, kenya

Employment

Full Time

Work style

Contract

Experience

Valid until

November 5, 2026

Created

October 15, 2026

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