The Digital Marketing Manager is responsible for developing, implementing, and optimizing the company's digital marketing strategy to drive brand visibility, lead generation, and revenue growth.

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Manage website performance, SEO/SEM, and content marketing initiatives.
Plan, launch, and optimize paid campaigns (PPC, social ads, display).
Oversee social media management and email marketing campaigns. Drive lead generation and conversion optimization efforts.
Monitor digital analytics and prepare performance reports with actionable insights.
Conduct competitor analysis and market research to inform strategy.
Collaborate with Sales and other departments to align marketing efforts with revenue targets.
Manage marketing budgets and ensure optimal ROI on campaigns.
Key Requirements:
Proven experience in digital marketing strategy and execution.
Strong knowledge of SEO, PPC, analytics tools, and marketing automation platforms. Datadriven mindset with strong analytical skills.
Excellent communication and stakeholder management skills.

Qualifications :

Bachelor's degree in marketing, Business Administration, Communications, or a related field.
Professional certifications in Digital Marketing (e.g., Google Ads, Google Analytics, Meta Blueprint, HubSpot, or equivalent) are an added advantage.
Minimum of 4 - 6 years' experience in digital marketing
Proven track record in lead generation, campaign optimization, and ROI management. Strong working knowledge of SEO/SEM, PPC advertising, email marketing, content strategy, and digital analytics tools.
Experience using marketing automation and CRM platforms is an advantage. Demonstrated ability to manage budgets and deliver measurable performance outcomes.

Digital Marketers

Key skills