Online Brand Manager

Reports to: TEM (Head, Training and Emerging Markets)

Direct Reports: Online Team (Digital marketers, Graphics designers, Videographers, etc.)

Purpose of the Role

• The Online Brand Manager leads Company's online marketing and digital commerce initiatives, integrating digital engagement with sales growth.
• This role combines creativity and commercial insight to manage brand presence, content, and customer engagement across digital platforms.

Key Responsibilities

• Develop and execute digital marketing strategies across all online channels.
• Manage company's social media presence, ensuring consistent content and engagement.
• Drive e-commerce and digital sales initiatives in collaboration with Sales Operations.
• Oversee online campaigns and digital advertising budgets.
• Supervise creative design, content creation, and brand presentation through the Graphic Artist.
• Measure digital performance metrics and report ROI.

Key Performance Indicators (KPIs)

• Growth in digital sales and engagement metrics
• ROI of digital campaigns
• Brand consistency and visibility online
• Quality and timeliness of digital content delivery

Key Competencies:

• Digital marketing
• Content strategy
• Brand management
• Data analytics
• Creativity
• Communication.