Workcentral Nigeria Limited, a coworking station, HR and consulting company, is recruiting to fill the position below:
Job Title: Business Development Manager
Location: Omole phase 2 Lagos, Employment Type: Full-time Department: Sales & Business Development Industry: Car Rental, Leasing & Mobility Services Reports To: Managing Director / General Manager
Role Overview
The Business Development Manager will be responsible for driving business growth, expanding the company's customer base, identifying new revenue opportunities, and building strategic partnerships within the car rental and mobility industry.
The ideal candidate must have strong sales and negotiation skills, experience in business development, and the ability to secure corporate clients, individual customers, and long-term vehicle rental contracts.
Duties and Responsibilities Business Growth and Client Acquisition:
Identify and develop new business opportunities to increase company revenue.
Proactively source and acquire new customers, including corporate organizations, government agencies, SMEs, hotels, travel agencies, and individuals.
Develop strategies to attract customers for short-term and long-term car rental services.
Generate leads through networking, referrals, cold calling, social media, and direct marketing.
Corporate Partnerships:
Establish and maintain relationships with corporate organizations requiring vehicle rental services.
Secure partnership agreements with hotels, travel agencies, event planners, embassies, and other potential business partners.
Negotiate corporate rental contracts and fleet leasing agreements.
Develop and maintain a strong network of business contacts.
Sales and Revenue Generation
Drive sales of car rental, executive transportation, chauffeur-driven services, and vehicle leasing.
Prepare business proposals, quotations, and presentations for prospective clients.
Negotiate pricing, contract terms, and service agreements to secure profitable deals.
Meet and exceed monthly and quarterly sales targets.
Market Research and Strategy:
Conduct market research to identify competitors, market trends, customer needs, and new business opportunities.
Recommend competitive pricing and promotional strategies.
Identify new market segments and geographical areas for business expansion.
Client Relationship Management:
Build and maintain strong relationships with existing and prospective clients.
Ensure excellent customer service and client satisfaction.
Follow up on leads, enquiries, quotations, and prospective business deals.
Identify opportunities for repeat business and customer referrals.
Reporting and Performance Management:
Prepare weekly and monthly business development reports.
Monitor sales performance, lead conversion, revenue generation, and customer acquisition.
Maintain an updated database of prospective and existing clients.
Provide management with business growth strategies and performance updates.
Key Performance Indicators (KPIs) The successful candidate will be assessed based on:
Number of new corporate clients acquired.
Number and value of rental and leasing contracts secured.
Monthly revenue generated.
Lead generation and conversion rate.
Number of strategic partnerships established.
Client retention and repeat business.
Achievement of monthly and quarterly sales targets.
Job Requirements and Qualifications
Bachelor's Degree or HND in Business Administration, Marketing, Sales, Management, or a related discipline.
Must have 3–5 years of relevant experience in business development, sales, or corporate marketing.
Previous experience in the car rental, automobile, vehicle leasing, transportation, travel, or hospitality industry is highly desirable.
Proven track record of acquiring corporate clients and generating revenue.
Strong experience in B2B sales, client acquisition, and contract negotiations.
Good understanding of the car rental and mobility services market.
Excellent communication, presentation, and interpersonal skills.
Strong networking, relationship management, and negotiation abilities.
Ability to develop sales strategies and achieve business targets.
Proficiency in Microsoft Office and CRM tools.
Ability to work independently and meet deadlines.
A valid driver's licence and willingness to travel for business meetings will be an added advantage.
Key Competencies:
Strategic business development.
Corporate sales and client acquisition.
Lead generation and conversion.
Negotiation and persuasion.
Market research and competitor analysis.
Relationship and partnership management.
Revenue generation and target achievement.
Problem-solving and decision-making.
Ideal Candidate Profile: The ideal candidate should preferably have worked in companies such as:
Car rental and leasing companies.
Automobile dealerships.
Fleet management companies.
Transportation and mobility companies.
Travel and hospitality businesses.
Corporate sales departments.