Retail

Business Development Executive At Synnefa

Synnefa·Nairobi, kenya·Full Time·Contract
RetailFull TimeContract
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Role Summary

  • We are seeking a driven Business Development Executive (BDE) to lead outbound sales and partnership development for enterprise and institutional clients. You will sell integrated B2B solutions that combine hardware, software, and data-driven services Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter.

Key Responsibilities

New Business Development

  • Identify, engage, and close new B2B customers with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers
  • Manage the full sales cycle from prospecting to close
  • Conduct discovery sessions, product demos, and solution presentations
  • Develop account-penetration and territory strategies

Pipeline & CRM Ownership

  • Own and maintain an active, well-documented CRM pipeline
  • Track deal stages, next actions, and forecast accuracy
  • Provide structured weekly pipeline updates
  • Ensure disciplined follow-up and conversion tracking

Solution Selling

  • Translate customer needs into tailored technical-commercial proposals
  • Work with technical, agronomy, and engineering teams to align solutions to client requirements
  • Support pricing, proposals, and negotiation processes

Market Engagement

  • Build relationships with key institutional and enterprise decision-makers
  • Represent Synnefa in client meetings, demos, and field visits
  • Capture market feedback to inform product and commercial strategy

Sales Handover & Customer Success Transition

After closing a deal, the BDE supports a structured handover to Customer Success:

  • Attend late-stage demos where required to support closure
  • Conduct a formal CRM-based handover to Customer Success
  • Document all commitments, expectations, and deal context
  • Support onboarding alignment between the client and the Customer Success team
  • Flag upsell, renewal, rent-to-own compliance, and risk indicators early
  • Ensure a smooth transition from sales to implementation and adoption

Scope, Travel & Working Rhythm

  • Geographic scope: Kenya-focused role, based in Nairobi. Regional (Uganda/Ghana) opportunities may be supported case-by-case but are not the primary mandate.
  • Field travel: Roughly 40 - 60% of time in the field cooperative sites, processor facilities, and client premises with the balance on pipeline management and proposals.
  • Reporting cadence: A weekly 30-minute pipeline review and a monthly deal debrief with the CEO. This cadence is a core part of the role.

Performance Expectations

  • Active pipeline generation from Month 1
  • First meaningful closed revenue within 60 - 120 days (aligned with institutional B2B cycle timelines)
  • Consistent month-on-month growth in closed-and-collected revenue against targets agreed at offer stage
  • Strong CRM discipline and consistent deal progression
  • Demonstrated ability to close institutional or enterprise B2B deals

Contract & Probation

  • This is a two-year contract, renewable based on performance. The first six months are a probation period, with bi-weekly check-ins to support your performance and set you up to succeed in the role.

Compensation

  • Base salary: KES 70,000 - 90,000 per month (offer within band reflects demonstrated B2B closing track record)
  • Transport allowance: KES 10,000 per month
  • Commission: 3% on collected revenue above KES 100,000 per month
  • Recognition: Plus internal bonus awards via Bonusly

What We're Looking For

  • Education: A Bachelor's degree in a relevant field. Technical and engineering backgrounds Mechanical, Civil, Mechatronics, Electrical, Biosystems Engineering, or Renewable Energy are welcome and an advantage given our product, as are business, commerce, or agribusiness backgrounds paired with a strong commercial record.
  • Added advantage: Skills in solar energy installation, and proficiency in AutoCAD and SolidWorks.
  • Closing record (required): A proven track record of closing deals not just generating leads (be ready to walk us through your three largest closed deals: size, cycle length, and how you got to signature). This is the one non-negotiable.
  • 2 - 4 years' experience in B2B technical sales or business development
  • Experience with institutional, NGO, cooperative, or enterprise clients preferred; agritech, hardware, or capital-equipment exposure a strong plus
  • Strong consultative selling and negotiation skills
  • High ownership, discipline, and an execution mindset
  • Comfortable operating in structured, target-driven environments with significant field time
  • We are AI-first! You must be comfortable using AI tools we use Claude and Gemini, and provide premium account access to supercharge your role.

Competencies & How You Will Operate

  • Closing focus: you move deals to signature, not just to interest.
  • Discipline: tidy pipelines, accurate forecasts, honest deal stages.
  • Communication: short, factual updates and buyer summaries. No fluff.
  • Systems thinking: you work with Product, Agronomy and Customer Success so the sale holds after close.

What Success Looks Like

  • A predictable, well-managed pipeline
  • Consistent conversion of qualified leads into closed-and-collected revenue
  • Strong collaboration with technical and Customer Success teams
  • A growing, measurable contribution to commercial revenue

What We Offer

  • Monthly Cash Meal Benefit and Annual Health Cover with AAR Insurance.
  • Flexible working hours and a Work-from-Home benefit you start work when you can and come to the office 4 days a week.
  • An informal, fun work culture with no hierarchy or bureaucracy just colleagues laser-focused on moving our mission forward.
  • A chance to put climate-smart hardware on real farms and processor floors genuine impact work.
  • A small, driven team working with IoT and a marketplace platform. You'll have influence and ownership.

Key skills

BA/BSc/HND
Apply Now

At a glance

Company

Synnefa

Location

Nairobi, kenya

Employment

Full Time

Experience

Valid until

Not specified

Created

July 23, 2026

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