Zonal Sales Manager

Dealer Manager

Department: Sales Reports To: Regional Sales Manager / Zonal Sales Manager Location: Lagos Island Job Purpose To manage and grow the dealer network within an assigned territory. To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations. Key Responsibilities Identify, recruit, and onboard new dealers. Monitor dealer performance against sales targets and KPIs. Develop and implement dealer sales strategies to drive product penetration. Train and support dealers on product knowledge, pricing, and promotional activities. Conduct regular market visits to assess dealer operations, branding, and compliance. Resolve dealer-related issues promptly to maintain strong business relationships. Analyze sales data to identify growth opportunities and areas of concern. Prepare and submit periodic reports on dealer performance, market trends, and competitor activities. Enforce adherence to company policies, pricing structures, and ethical standards. Key Performance Indicators (KPIs) Dealer recruitment and retention rate Sales target achievement by dealers Qualifications and Experience Strong negotiation and relationship management skills Good knowledge of distribution networks and dealer operations Proficiency in MS Office tools Skills: Sales planning and forecasting Communication and interpersonal skills Problem-solving ability Market analysis and reporting Team coordination. Work Environment: Field and office-based activities.