Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Lagos Island
Job Purpose
- To manage and grow the dealer network within an assigned territory.
- To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.
- Identify, recruit, and onboard new dealers.
- Monitor dealer performance against sales targets and KPIs.
- Develop and implement dealer sales strategies to drive product penetration.
- Train and support dealers on product knowledge, pricing, and promotional activities.
- Conduct regular market visits to assess dealer operations, branding, and compliance.
- Resolve dealer-related issues promptly to maintain strong business relationships.
- Analyze sales data to identify growth opportunities and areas of concern.
- Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
- Enforce adherence to company policies, pricing structures, and ethical standards.
Key Performance Indicators (KPIs)
- Dealer recruitment and retention rate
- Sales target achievement by dealers
Qualifications and Experience
- Strong negotiation and relationship management skills
- Good knowledge of distribution networks and dealer operations
- Proficiency in MS Office tools
- Sales planning and forecasting
- Communication and interpersonal skills
- Problem-solving ability
- Market analysis and reporting
- Team coordination.
- Field and office-based activities.