IfeanHealth is a leading Prosthetics and Orthotics company in Nigeria and West Africa, committed to restoring mobility, dignity and independence through innovative prosthetic and orthotic solutions.
As an official Ottobock partner in Nigeria, we are focused on improving access to quality mobility solutions and transforming lives through technology, expertise and patient-centred care.
We are looking for a creative, proactive and results-driven Social Media Manager to manage and grow our online presence, create engaging content and communicate the impact of our work to a wider audience.
Job Summary
The Social Media Manager will be responsible for managing IfeanHealth's social media platforms, developing content strategies, creating engaging digital content and building an active online community around the company's brand.
The ideal candidate must be a good storyteller, understand social media trends and know how to create content that educates, informs, engages and converts audiences into enquiries and potential customers.
Key Responsibilities
Social Media Management
Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, TikTok and other relevant platforms.
Develop and implement a consistent social media content strategy.
Plan, schedule and publish engaging content in line with the company's brand identity and objectives.
Monitor social media activities, respond to comments and messages, and maintain positive audience engagement.
Stay updated on social media trends, platform updates and emerging digital opportunities.
Content Creation & Storytelling
Develop creative content ideas that communicate the company's services, activities and impact.
Create engaging captions, social media posts, reels, stories and short-form videos.
Develop educational content around prosthetics, orthotics, mobility solutions and patient care.
Capture and document company activities, events, patient journeys and success stories.
Work with the graphics designer, content writer and other relevant team members to produce quality content.
Ensure all content is accurate, engaging, sensitive and aligned with the company's values.
Content Planning & Strategy
Develop monthly and weekly content calendars.
Plan campaigns around relevant health awareness days, company activities, events and product promotions.
Identify opportunities to improve the company's online visibility and audience reach.
Ensure regular and consistent content across all platforms.
Develop creative approaches to make prosthetics and orthotics more understandable and relatable to the general public.
Audience Engagement & Community Management
Build and maintain an active online community.
Respond to comments, direct messages and enquiries professionally.
Identify potential leads from social media and direct them to the appropriate company channels or departments.
Monitor audience feedback and communicate relevant concerns or enquiries to the appropriate teams.
Build relationships with relevant creators, influencers and online communities where appropriate.
Performance Monitoring & Reporting
Track social media performance, including reach, engagement, impressions, followers and enquiries.
Prepare monthly social media performance reports.
Analyse content performance and identify areas for improvement.
Recommend strategies to improve engagement, visibility and audience growth.
Monitor competitors and industry trends to identify new content opportunities.
Requirements & Qualifications
Bachelor's degree or relevant qualification in Mass Communication, Marketing, Digital Media, Public Relations or a related field.
Minimum of 2 - 4 years of experience managing social media accounts for a company or brand.
Proven experience creating and managing social media content.
Strong writing, storytelling and communication skills.
Good understanding of Instagram, Facebook, LinkedIn, TikTok and other relevant platforms.
Ability to create and edit short-form videos and engaging social media content.
Familiarity with content scheduling, analytics and social media management tools.
Ability to interpret social media insights and use data to improve performance.
A portfolio showcasing previous social media work is required.
Key Competencies
Creativity and innovation.
Excellent writing and storytelling skills.
Strong visual sense and attention to detail.
Digital marketing knowledge.
Trend awareness and adaptability.
Organisation and time management.
Community management and interpersonal skills.
Ability to work independently and collaboratively.
What We Are Looking For
We want someone who understands that social media is not just about posting content but about telling stories, building trust and creating meaningful connections with people.
You should be able to make technical subjects like prosthetics and orthotics interesting, relatable and easy to understand.
You must be creative, proactive, comfortable behind and in front of the camera when necessary, and willing to take initiative in developing content ideas.