Social Media Manager At New Era Transports Services

Job Summary

• Are you a creative, strategic, and results-driven social media professional who knows how to turn ideas into engaging content and build communities online?
• We are looking for a Social Media Manager to take ownership of our social media presence, strengthen our digital brand, and drive meaningful engagement across our platforms.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives.
• Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, TikTokand other relevant platforms.
• Create, curate, and coordinate engaging content including posts, reels, stories, videos, and other digital assets.
• Develop and maintain a monthly social media content calendar.
• Monitor social media trends, audience behaviour, and emerging content formats.
• Grow the company's online community and increase engagement, reach, and brand visibility.
• Respond to comments, messages, and audience enquiries professionally and promptly.
• Collaborate with the creative and marketing teams to develop campaigns and promotional content.
• Track and analyse social media performance and prepare regular reports with actionable insights.
• Monitor competitors and identify opportunities to improve the company's digital presence.
• Coordinate paid social media campaigns where applicable.
• Ensure all content is consistent with the company's brand identity, tone, and communication standards.

Requirements

• Bachelor's Degree / HND in Marketing, Communications, Mass Communication, Public Relations, Digital Marketing or a related field.
• 2 - 4 years of proven experience managing social media platforms for a brand or organisation.
• Strong knowledge of social media platforms, trends, algorithms, and analytics.
• Excellent content creation and copywriting skills.
• Experience with tools such as Canva, CapCut, Meta Business Suite, Google Analytics or similar platforms.
• Strong photography/video content skills will be an added advantage.
• Excellent communication and interpersonal skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Creative mindset with strong attention to detail.
• Must have a portfolio or evidence of previous social media work.