Social Media Manager / Content Creator At West Africa Vocational Academies
West Africa Vocational Academies
full-time
Work Schedule: Hybrid (2 - 3 days onsite per week)
Salary Range: 200,000 - 250,000
Our client is an innovative real estate firm dedicated to delivering modern property solutions. The company is seeking a creative and results-driven Social Media Manager / Content Creator to grow its brand online, engage with communities, and drive awareness of its offerings.
Role Overview
The Social Media Manager / Content Creator will be responsible for managing the company's online presence, producing engaging content, and building a thriving digital community. This role requires a creative individual with strong graphic design skills, experience in content creation, and a proven track record of growing social media platforms. The ideal candidate is proactive, tech-savvy, and able to work independently while contributing to overall marketing strategies.
KEY FUNCTIONS & RESPONSIBILITIES
Social Media Strategy & Management
Develop, implement, and manage social media strategies to enhance brand awareness.
Oversee all social media accounts and ensure consistent branding across platforms.
Track engagement, growth, and other KPIs to measure social media effectiveness.
Stay up-to-date with trends, hashtags, and best practices in the digital space.
Content Creation & Graphic Design
Produce high-quality visuals, graphics, videos, and written content for social media campaigns.
Create content that is engaging, on-brand, and aligned with the company's marketing objectives.
Edit, schedule, and publish posts across social platforms.
Collaborate with marketing and sales teams to ensure content supports business goals.
Community Management & Engagement
Grow and manage online communities on platforms like Instagram, LinkedIn, Facebook, and others.
Respond to comments, messages, and inquiries professionally and promptly.
Encourage interaction, engagement, and sharing to increase community participation.
Monitor feedback and sentiment to inform content and communication strategies.
Performance Analysis & Reporting
Track metrics to assess the effectiveness of campaigns and content.
Generate regular performance reports highlighting insights and areas for improvement.
Use data to make recommendations for content optimization and audience growth.
REQUIREMENTS
Minimum B.Sc. in Marketing, Mass Communication, Graphic Design, or related field.
At least 2 years of professional experience in social media management, content creation, or digital marketing.
Strong graphic design skills and familiarity with tools such as Canva, Adobe Creative Suite, or similar.
Proven track record of growing and managing social media communities.
Excellent communication, writing, and storytelling abilities.
Proactive, creative, and able to work independently in a hybrid environment.
Tech-savvy, with a strong understanding of social media analytics and digital marketing tools.