Social Media Strategy Develop and execute a comprehensive social media strategy aligned with Aman HMO's marketing and business objectives.
Social Media Strategy Establish clear content and growth objectives for each social media platform.
Social Media Strategy Research industry trends, audience interests, and competitor activities to identify opportunities for growth.
Social Media Strategy Continuously test and refine strategies based on performance data and audience insights.
Content Creation & Management Develop creative, informative, and engaging content for Aman HMO's social media platforms.
Content Creation & Management Create and manage content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and other relevant channels.
Content Creation & Management Develop content formats including graphics, carousels, short-form videos, reels, stories, educational posts, campaigns, polls, and other interactive content.
Content Creation & Management Write compelling captions, social copy, scripts, and calls-to-action.
Content Creation & Management Maintain a structured and consistent content calendar.
Content Creation & Management Ensure all content reflects Aman HMO's brand identity, values, tone, and professional standards.
Content Creation & Management Collaborate with graphic designers, videographers, marketing teams, and other stakeholders to produce high-quality content.
Community Management Actively manage Aman HMO's online communities and social media pages.
Community Management Respond promptly and professionally to comments, enquiries, direct messages, and customer feedback.
Community Management Encourage meaningful conversations and engagement with our audience.
Community Management Identify potential leads and customer enquiries from social media and ensure they are appropriately followed up.
Community Management Monitor conversations about Aman HMO online and support positive brand reputation management.
Community Management Escalate sensitive complaints or customer issues to the appropriate team when necessary.
Lead Generation & Business Growth Develop social media campaigns designed to generate qualified leads and business opportunities.
Lead Generation & Business Growth Work closely with the Sales and Business Development teams to support lead conversion.
Lead Generation & Business Growth Create content that communicates the value and benefits of Aman HMO's products and services to prospective customers.
Lead Generation & Business Growth Develop compelling calls-to-action that encourage enquiries, registrations, consultations, and other desired customer actions.
Lead Generation & Business Growth Track social media-generated leads and contribute to improving the conversion journey.
Paid Social Media Plan, execute, monitor, and optimise paid social media campaigns where required.
Paid Social Media Work within approved advertising budgets to maximise reach, engagement, leads, and conversions.
Paid Social Media Monitor campaign performance and make data-driven adjustments.
Paid Social Media Provide regular reports on advertising performance and return on investment.
Analytics & Reporting Track and analyse social media performance using relevant analytics and reporting tools.
Analytics & Reporting Monitor key metrics including reach, impressions, engagement, audience growth, website traffic, leads, conversions, and campaign performance.
Analytics & Reporting Prepare weekly and monthly social media performance reports.
Analytics & Reporting Provide actionable recommendations based on performance data.
Analytics & Reporting Take ownership of agreed social media KPIs and continuously work towards improving results.
Required Skills & Qualifications
Years of relevant experience in social media management, digital marketing, content marketing, or a related role.
Proven experience managing professional/business social media accounts.
Strong content creation and copywriting skills.
Good understanding of social media platforms, algorithms, trends, and audience behaviour.
Experience with social media analytics and reporting.
Knowledge of paid social media advertising is an advantage.
Strong understanding of digital marketing and lead-generation principles.
Excellent written and verbal communication skills.
Strong attention to detail and ability to maintain brand consistency.
Ability to work independently while collaborating effectively with a team.