We are seeking an experienced, strategic, and results-driven Senior Marketing Executive to support the development and execution of marketing initiatives that strengthen brand presence, engage target audiences, and drive business growth.
The ideal candidate will have strong experience across marketing strategy, brand development, campaign management, market research, customer engagement, and digital marketing. We are looking for a well-rounded marketing professional who can independently manage marketing initiatives and translate business objectives into effective marketing activities.
Key Responsibilities
Develop and execute marketing strategies, campaigns, and promotional initiatives aligned with business objectives.
Plan and coordinate integrated marketing activities across relevant channels.
Support brand development, positioning, and market growth initiatives.
Conduct market, customer, and competitor research to identify trends, insights, and opportunities.
Develop marketing concepts, campaigns, communication materials, and promotional initiatives.
Coordinate marketing activities for product launches, events, promotions, partnerships, and other business initiatives.
Monitor and analyse marketing performance and prepare reports with actionable recommendations.
Manage relationships with agencies, vendors, media partners, and other external stakeholders.
Collaborate with sales, commercial, product, and other internal teams to align marketing initiatives with business priorities.
Identify emerging market trends and recommend opportunities to improve brand visibility, customer engagement, and business growth.
Requirements
Bachelor\'s degree in Marketing, Mass Communication, Business Administration, or a related field.
Minimum of 10 years of relevant experience in marketing, brand management, or a related field.
Proven experience in marketing strategy, campaign planning, and execution.
Strong understanding of brand management, market research, customer engagement, and integrated marketing.
Strong analytical, communication, presentation, and project management skills.
Commercially minded with the ability to connect marketing activities to business objectives.
Ability to manage multiple initiatives independently and deliver results within deadlines.
Creative, proactive, organised, and highly detail-oriented.