Sales & Business Development Manager

SUMMARY

Our client, a growing solar equipment wholesaler and technical training centre in Lagos, is seeking an experienced Sales & Business Development Manager to drive revenue growth, build strategic customer relationships, and expand its market presence.

The successful candidate will be responsible for developing sales strategies, identifying and onboarding new customers, building strategic partnerships, managing key accounts, driving repeat business, and expanding the organisation's presence within Nigeria's renewable energy market.

KEY RESPONSIBILITIES

Sales & Revenue Growth

• Develop and execute sales strategies for solar equipment and training services
• Identify, target, and onboard new installers, EPCs, corporate clients, and institutions
• Build and manage a strong sales pipeline to meet revenue targets
• Prepare quotations, negotiate pricing, and close sales agreements
• Drive repeat business through strong account management

Business Development & Partnerships

• Identify new market opportunities, partnerships, and routes to market
• Build relationships with installers' associations, developers, NGOs, corporates, and training partners
• Support the launch of new products, services, and training programmes
• Monitor market trends, competitor activity, and customer needs

Training Programme Sales

• Promote technical training courses to individuals, companies, and organisations
• Support corporate and group training sales
• Work closely with training and admin teams to ensure smooth onboarding of trainees

Customer Relationship Management

• Act as a key point of contact for customers and partners
• Build long-term, trust-based relationships
• Ensure high customer satisfaction and effective issue resolution

Marketing & Market Engagement Support

• Support marketing campaigns, events, trade shows, and open days
• Represent the company professionally in the solar and renewable energy market
• Contribute to sales materials, presentations, and proposals

Reporting & Administration

• Maintain accurate sales records and CRM data
• Provide regular sales forecasts and performance reports
• Support pricing, margin awareness, and cashflow-friendly sales practices

PREFERRED

QUALIFICATIONS AND SKILLS/BACKGROUND

• Degree or HND in Business, Marketing, Engineering, or a related field
• Minimum of 5 - 8 years' experience in sales or business development
• Proven track record of meeting or exceeding sales targets
• Strong communication, negotiation, and relationship-building skills
• Good understanding of the Nigerian business environment

Added Advantage:

• Experience in solar, renewable energy, electrical, or construction sectors
• Experience selling to installers, EPCs, or B2B clients
• Knowledge of technical training or professional services sales
• Existing industry network within the energy or construction sector

Personal Attributes:

• Results-driven and commercially focused
• Confident, professional, and persuasive
• Self-motivated and able to work independently
• Organised and disciplined with follow-up and reporting
• Comfortable working in a start-up or growth-stage business