ISN Medical is the leading supplier of Medical Diagnostic Products and Services in Nigeria. Our mission is to give healthcare practitioners and patients peace of mind through innovative medical diagnostic solutions.
We are recruiting to fill the position below:
Job Title: Medical Sales Representative
Location: Lagos
Role Objective
Drive demand generation and sales growth within assigned territories through effective customer engagement, product detailing, territory management, and execution of sales activities.
Build strong relationships with healthcare professionals and facilities, gather market intelligence, and consistently achieve sales and customer coverage objectives while upholding company values and compliance standards.
Key Responsibilities & Metrics
Drive Revenue Growth and Territory Performance: Achieve assigned sales targets by effectively promoting products, converting prospects into active customers, driving repeat purchases, and ensuring product availability within assigned territories. Support market penetration by expanding customer reach and maximizing opportunities within key accounts.
Metrics:
Monthly sales target achievement (%)
New customer recruitment
Active customer rate
Repeat purchase rate
Product availability across assigned accounts
Territory sales growth
Desired Outcome:
100% achievement of monthly sales target
100% achievement of new customer recruitment target
90% active customer retention rate
95% product availability within assigned accounts
Positive month-on-month territory growth
Customer Engagement & Call Effectiveness:
Develop and maintain strong professional relationships with healthcare professionals and key decision-makers through structured customer visits, quality scientific discussions, customer profiling, and effective territory coverage.
Calls/Visits per day
Customer coverage rate
Customer profiling completion
Target call frequency achievement
Number of product presentations/detailing sessions
Qualifications
Bachelor's Degree in Medical Laboratory Science Biochemistry Microbiology Biological Sciences Pharmacy Other relevant Life Science disciplines 2-5 years' experience in Medical, Pharmaceutical, Diagnostics, Laboratory, Healthcare Equipment, or Healthcare Services Sales.
At Least 2 years of experience in Clinical Sales to Doctors and working with healthcare facilities
Experience with a major distributor or multinational Track record of winning new accounts (especially clinics and hospitals)
Demonstrated track record of achieving or exceeding sales targets.
Experience managing hospitals, laboratories, clinics, specialist centers, and healthcare professionals. Experience conducting product presentations and scientific detailing.
Experience in ophthalmology space will be an added advantage.
Must have skills:
Sales Skills
Prospecting Lead Generation Pipeline Management
Account Management
Consultative Selling
Objection Handling Closing Techniques
Key Account Management
Digital Skills: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, CRM Systems, Virtual Meeting Platforms
Communication Skills
Presentation Skills
Scientific Detailing
Business Writing
Stakeholder Engagement.