Marketing Officer - Fmcg Industry At Kloverharris Limited
full-time
Job Summary
We are seeking for a Marketing Officer who will be responsible for developing and executing marketing and sales support activities that increase product visibility, generate new business opportunities, strengthen customer relationships, and drive revenue for the company.
The successful candidate will work closely with management, customers, retailers, wholesalers, and other business partners to expand the company's market presence across relevant channels.
Key Responsibilities
Sales & Business Development:
Identify and develop new customers, retailers, wholesalers, supermarkets, restaurants, hotels, bars, and other potential distribution channels.
Generate leads and convert prospects into active customers.
Maintain strong relationships with existing customers and identify opportunities to increase sales.
Support the development and implementation of sales strategies and targets.
Monitor customer orders, market demand, and product movement.
Follow up on leads, quotations, orders, and outstanding customer requests.
Marketing & Brand Development:
Develop and execute marketing campaigns to increase awareness and sales of the company's products.
Promote products through digital, social media, direct marketing, trade marketing, and other relevant channels.
Develop promotional ideas, product launches, and customer engagement initiatives.
Support the creation of marketing materials, presentations, product catalogues, and promotional content.
Work with management to develop strategies for individual brands and product categories.
Market Research:
Monitor competitors, pricing, promotions, customer behaviour, and market trends.
Identify new products, markets, and distribution opportunities.
Gather customer feedback and provide actionable market insights to management.
Track changing consumer preferences and identify opportunities for business growth.
Customer & Account Management:
Maintain regular communication with key customers and business partners.
Visit customers and prospective clients when required.
Ensure customers receive appropriate product information and marketing support.
Resolve customer issues professionally and escalate major concerns to management.
Maintain an up-to-date customer database and sales pipeline.
Reporting & Performance Tracking:
Prepare weekly and monthly marketing and sales reports.
Track leads, customer acquisition, sales activities, and campaign performance.
Provide regular updates on market activities, competitor movements, and business opportunities.
Assist management in evaluating the effectiveness of marketing initiatives.
Key Performance Indicators (KPIs)
The Marketing Officer will be measured against clearly defined performance targets, including:
New customers acquired
Sales revenue generated
Growth in existing customer accounts
Number of qualified leads generated
Customer retention and repeat orders
Market and product penetration
Marketing campaign performance
Customer visits and engagement
Quality and timeliness of reporting
Requirements
Bachelor's degree or HND in Marketing, Business Administration, Mass Communication, Sales, or a related field.
2 - 4 years of experience in marketing, sales, business development, FMCG, or distribution.
Experience in FMCG, beverages, wine, food distribution, or a related industry will be an advantage.
Strong communication, negotiation, and presentation skills.
Good understanding of the Lagos and Nigerian consumer and retail market.
Ability to develop and maintain strong customer relationships.
Comfortable with field marketing, customer visits, and business development activities. Good knowledge of social media and digital marketing.
Proficiency in Microsoft Office and basic reporting tools.
Ability to work independently and meet sales targets.
Personal Attributes:
The ideal candidate should be results-oriented, commercially minded, confident, persuasive, proactive, self-motivated, well-organised, accountable, customer-focused, relationshipdriven, comfortable working in the field, creative, innovative, and able to work under pressure while meeting deadlines.