The Marketing Officer will support the development and implementation of marketing strategies and activities to increase brand awareness, promote the company's products and services, generate leads, and support business growth.
The role includes market research, campaign coordination, content development, customer engagement, digital marketing, and monitoring marketing activities to ensure alignment with the company's business objectives.
Key Responsibilities
Develop and implement marketing campaigns and promotional activities.
Conduct market research and monitor customer needs, market trends, and competitors.
Create and manage content for social media and other digital platforms.
Support digital marketing activities, including social media, email marketing, and online promotions.
Support sales activities by generating leads, following up on prospects, and promoting the company's products.
Work closely with the Sales Team to identify business opportunities and support customer acquisition.
Assist with product launches, exhibitions, trade fairs, events, and other promotional activities.
Prepare marketing materials, presentations, and promotional content.
Gather customer feedback and provide market insights to management.
Track and report on marketing and sales activities, leads, campaigns, and results.
Ensure marketing activities align with company objectives and approved budgets.
Requirements
Bachelor's Degree/HND in Marketing, Business Administration, Mass Communication, Agriculture or a related field.
2 - 4 years of relevant experience in Marketing, Sales, Digital Marketing, or a related role.
Experience in veterinary/animal health, pharmaceutical, healthcare, FMCG, or related industries is an advantage.
Knowledge of social media, digital marketing, and basic sales techniques.
Excellent communication, interpersonal, problem-solving, and customer relationship skills.