Marketing & Advertising

Head Of Marketing

Make it Good·Cape Town, Western Cape, south-africa·Permanent·Hybrid
Marketing & AdvertisingdirectorPermanentHybrid
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Location: Cape Town, with some international travel Work model: Hybrid (1 day from home) with general flexibility.  Salary: R95 000 - R120 000 CTC + performance bonus Why you’d want to work here: A 13th cheque, rising to up to three months’ salary based on performance22 days leave, plus an extra week off each yearTravel perksExposure to globally recognised luxury brandsBuild and hire your own teamA collaborative, high-performing team that has each other’s backsRegular town halls, team lunches and company eventsAbout our client: Our client is a luxury travel company creating once-in-a-lifetime journeys for high-net-worth travellers. Thanks to a strong brand, great PR and beautiful visuals, direct sales are already healthy. Now they need a performance-led Head of Marketing to turn that brand into a steady, predictable pipeline of direct leads. You’ll have the freedom to test new markets, channels and ideas, and a brand and content team behind you, so you can focus on growth. What the job involves: Building the direct-client pipeline and owning marketing strategy, budget and targetsGrowing paid media into new markets and ad formatsDriving SEO and GEO (visibility in AI search), building on leads already coming in from tools like ChatGPTBuilding partnerships with exclusive members’ clubs and luxury brandsTesting new direct channels, including direct mailRunning HubSpot CRM, segmentation, lead scoring and long-cycle nurture for prospects and past guestsOwning website performance, conversion, tracking and attributionSupporting the sales team with campaigns, materials and eventsOverseeing brand, content and PR, and using them to drive discoverability and leadsLeading a small team across digital, brand and content, and hiring a digital marketerWhat you need to be considered: 8+ years in marketing, including at least 3 leading a team and managing a channel budgetA proven record of owning pipeline or revenue targets through performance marketing. Put the numbers in your CV.Experience marketing to high-net-worth audiences, ideally internationalHands-on paid media, analytics and attribution skills. You read the numbers without needing an analyst.Deep CRM and marketing automation experience, ideally HubSpot, including long-cycle nurtureExperience generating demand for a high-value, considered purchaseConfidence leading a small team and hiring for itA feel for luxury: you know that how a brand shows up matters as much as reachAble to start in February 2027Bonus points if you: Have worked in luxury travel, hospitality or high-end goodsHave worked on GEO or AI search visibilityHave run direct mail or partnership campaigns for wealthy audiencesHave marketed through travel advisors or other intermediariesBring brand, content or PR experience

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At a glance

Company

Make it Good

Location

Cape Town, Western Cape, south-africa

Employment

Permanent

Experience

director

Valid until

Not specified

Created

November 5, 2026

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