Head Of Marketing At Spiro

Spiro

Lagos, nigeria

Role Purpose The Head - Marketing, Nigeria will be responsible for developing and executing the overall marketing and brand strategy for Spiro's Nigeria business. The role will own brand positioning, customer acquisition, product marketing, go-to-market strategy, digital marketing, dealer/channel marketing, local market activation, communication, events and market intelligence, with a strong focus on driving awareness, adoption and commercial growth of Spiro's electric mobility portfolio. The ideal candidate should have strong experience in automotive marketing, preferably across two-wheelers, three-wheelers or electric mobility, combined with meaningful experience managing marketing initiatives across African markets. Key Responsibilities Marketing Strategy Develop and execute the annual marketing strategy for Nigeria aligned with business, revenue and market expansion objectives. Brand Strategy Build and strengthen Spiro's brand positioning and differentiation in the Nigerian electric mobility market. Develop the brand narrative, messaging and communication strategy for target customer segments. Automotive Marketing Lead marketing for two-wheeler / three-wheeler products, including product positioning, customer propositions, product launches and lifecycle marketing. Go-to-Market Develop market-specific GTM strategies for new products, cities, customer segments and distribution/channel expansion. Customer Acquisition Build integrated campaigns to generate awareness, enquiries, test rides, leads, conversions and customer adoption. Digital Marketing Lead digital strategy across social media, performance marketing, content, search, CRM and digital lead-generation platforms. Establish measurable digital funnels from enquiry to conversion. Dealer / Channel Marketing Partner closely with sales, dealers, distributors and business teams to develop local-area marketing initiatives and channel activation programs. Local Area Marketing Design and execute city-level marketing campaigns based on local consumer behaviour, market potential and competitive dynamics. Product Launches Lead end-to-end marketing for new product launches, including positioning, campaign development, media, events, PR, dealer activation and customer engagement. Market Intelligence Track customer insights, competitor activity, pricing, product positioning and market trends and translate insights into actionable marketing strategies. Events & Activations Lead auto shows, exhibitions, roadshows, test-ride events, customer engagement programs and other brand activation initiatives. PR & Communications Manage PR, media relations, corporate communication and product communication in coordination with relevant stakeholders and agencies. Marketing Analytics Establish KPIs for awareness, lead generation, customer acquisition, engagement, conversion and marketing ROI. Budget Management Develop and manage the annual marketing budget and ensure effective allocation of marketing spends across channels and initiatives. Agency Management Identify, brief and manage creative, media, digital, PR and activation agencies. Cross-functional Collaboration Work closely with Sales, Business Development, Product, Operations, Finance and Country Leadership to ensure marketing initiatives directly support business objectives. Team Leadership Build, mentor and manage the Nigeria marketing team and establish strong marketing processes and performance metrics. Candidate Profile Mandatory 10 - 15 years of overall marketing experience 3 - 5 years of hands-on experience in African markets Strong experience in automotive / mobility / two-wheeler / three-wheeler / EV / auto OEM environment Experience in brand management and integrated marketing Strong understanding of African consumer markets and local market dynamics Experience handling product launches and GTM strategies Strong digital and performance marketing understanding Experience working with dealers, distributors or channel partners Experience managing agencies and marketing budgets Strong stakeholder and team-management capabilities Preferred Experience in Nigeria or West Africa Experience in electric mobility / EV / sustainable transportation Experience with two-wheelers or three-wheelers Exposure to both B2C and B2B/customer-segment marketing Experience with start-ups, high-growth businesses or market-entry environments Experience managing multi-city marketing programs

2 hours ago

Head Of Marketing And Communication At Ace Real Estates Development Limited

ACE Real Estates Development Limited

Lagos, nigeria

full-time

Digital and Traditional Marketing Internal and External Communications Content Creation (Graphics and Videos) Social Media Engagement and Management Strategic Planning Coordinate the design of promotional material and distribute in online and offline channels Plan interviews and press conferences Track ROI for marketing campaigns Monitor corporate website and social media pages and address clients' queries

7 days ago

Head Of Growth At Glovo

Glovo

Lagos, nigeria

full-time

Job Description We are looking for a data driven and results focused Head of Marketing & Growth to lead the Growth team in Nigeria. Reporting to the Africa Marketing & Growth Director and working closely with Nigeria General Manager, you will manage a team of 3 You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo. Role performance will be evaluated based on customer acquisition and engagement KPIs. You will be responsible for: Definition and execution of Growth strategies: Lead the local marketing strategy, adapting the global playbook to local needs. Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals. Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition). Identify and execute local partnerships to build brand awareness in Nigeria. Analytical & Research responsibilities: Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement. Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback. Track market dynamics and gather industry intelligence. Budget management and metric monitoring: Manage the country marketing budget. Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (General Manager - Nigeria, Regional Marketing Director - Africa, and HQ). Project & Stakeholder Management Responsibilities: Work cross functionally with HQ Growth teams and supervise activities across all marketing channels. Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms). Define and analyze metrics that inform the success of the activities carried out. Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams. Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail. Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc). Qualifications 8+ years of experience in Growth & Strategic leadership, ideally combining experience in Tier 1 Strategy consulting firm , high-growth tech, and large-scale operational experience Proven track record leading large teams across diverse functions in dynamic, high-growth environments. Strong strategic thinking and analytical skills, with the ability to navigate complexity and define actionable plans. Hands-on leadership style: You're not afraid to dive into the details when necessary, while inspiring and empowering others. Experience working with senior stakeholders and dealing with high growth and complex business challenges. Exceptional communication and interpersonal skills, with the ability to influence and build trust at all levels - internally and externally. Able to craft compelling narratives, simplify complex ideas, and adapt messages to diverse audiences. Demonstrated ability to foster cross-functional collaboration, aligning commercial, operations, and finance around shared business goals. Comfortable working in ambiguous environments, with a proactive, solutions-oriented mindset and a bias for action. Full proficiency in English. Proficiency in G Suite (Sheets, Slides, Docs) / Microsoft office.

a month ago

Videographer At Neo Homes Limited

Neo Homes Limited

Abuja, nigeria

full-time

Department: Marketing & Communications Reports To: Head of Marketing / Marketing Manager Job Summary The Videographer is responsible for creating high-quality, engaging, and visually compelling video content that promotes the company's properties, brand, services, and marketing campaigns. The role involves planning, filming, editing, and delivering professional video content across social media, digital platforms, and other marketing channels. Key Responsibilities Plan, shoot, and produce high-quality video content for the company's real estate properties and marketing campaigns. Create property tour videos, walkthroughs, promotional videos, social media content, corporate videos, interviews, and event coverage. Work closely with the Marketing and Sales teams to develop creative video concepts that support business and sales objectives. Operate cameras, lighting, audio equipment, gimbals, and other video production equipment effectively. Edit raw footage into polished and engaging videos suitable for different platforms. Create short-form content for Instagram, TikTok, Facebook, YouTube, and other digital platforms. Ensure videos reflect the company's brand identity, quality standards, and visual style. Capture high-quality footage during property inspections, launches, events, site visits, and corporate activities. Assist in developing storyboards, scripts, shot lists, and production plans where required. Add appropriate music, sound effects, transitions, captions, graphics, and other elements during post-production. Ensure all video content is delivered within agreed timelines. Maintain and properly handle video production equipment. Stay updated on current video trends, social media formats, editing techniques, and creative content styles. Organize and maintain a structured archive of video footage and completed projects. Collaborate with photographers, graphic designers, content creators, and other members of the marketing team. Perform other creative and media-related duties as assigned. Key Performance Indicators (KPIs) Quality and creativity of video content produced. Number of videos/content pieces delivered within agreed timelines. Social media engagement and content performance. Quality of property marketing videos. Consistency with company branding. Turnaround time for video editing and delivery. Contribution of video content to marketing and sales campaigns. Qualifications & Requirements Bachelor's Degree/HND in Mass Communication, Film Production, Media Studies, Visual Arts, or a related field is an advantage. 2 - 4years of professional videography experience. Proven experience in real estate, corporate, lifestyle, or social media content is an added advantage. Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut. Strong knowledge of camera operation, lighting, audio, and video production techniques. Good understanding of social media video formats and trends. Strong creative and storytelling abilities. Excellent attention to detail. Ability to work under tight deadlines and manage multiple projects. Good communication and teamwork skills. Must have a strong portfolio or samples of previous work. Core Competencies: Videography & Cinematography. Video Editing. Visual Storytelling. Creativity & Innovation. Camera & Lighting Skills. Social Media Content Creation. Attention to Detail. Time Management. Teamwork & Collaboration. Professionalism.

a month ago

Brand, Media & Influencer Marketing Specialist At Kingmakers

KingMakers

Lagos, nigeria

full-time

About the job The Brand, Media & Influencer Marketing Specialist owns the day-to-day execution of BetKing's brand, media and influencer marketing activities. This role is the operational engine behind the brand: managing projects end to end, coordinating creative and media agency partners, keeping brand assets current, tracking the competitive landscape, and managing the company's brand ambassadors and influencers. This role exists to ensure campaigns are delivered on time, on brief, on budget and to a consistent brand standard, while keeping the Head of Marketing informed of progress and issues on a daily basis. Key Responsibilities Brand Project Management Own the day-to-day project management of brand marketing initiatives, driving projects from brief through to delivery Maintain project timelines, trackers and status documents; anticipate risks and resolve bottlenecks before they affect delivery Coordinate cross-functional inputs and keep all stakeholders aligned on scope, deadlines and deliverables Provide the Head of Marketing with daily updates on project status, priorities, blockers and decisions required Creative Agency & ATL Campaign Management Serve as the primary point of contact for the creative agency on above-the-line (ATL) campaigns Brief the agency, review creative output against the brief and brand guidelines, and manage revision rounds through to final approval Coordinate material resizing and adaptation across formats and channels to ensure assets are fit for each placement Follow up with agency partners to share project feedback and secure proof of deployment for delivered work Media Agency & Media Planning Liaise with the media agency on media plans, ensuring plans align with campaign objectives, budgets and timelines Review, challenge and approve media schedules, and track delivery against the agreed plan Collect and file proof of deployment for media placements Brand Asset Management Keep BetKing's media assets and brand asset library current, organized and correctly versioned Ensure the latest approved assets are available to internal teams and external partners and retire outdated materials Safeguard brand consistency across all assets and applications Influencer & Brand Ambassador Management Manage BetKing's permanent brand ambassadors and influencers against a monthly calendar, scope of work and defined deliverables Track ambassador and influencer deliverables, ensure obligations are met, and manage relationships day to day Source, brief and manage campaign-based influencers for specific initiatives Ensure influencer content aligns with brand guidelines, campaign objectives and regulatory requirements Competitor Tracking & Reporting Monitor competitor brand, media and influencer activity on an ongoing basis Produce regular competitor tracking reports with observations and implications for BetKing Surface relevant trends and opportunities to the Head of Marketing Procurement, Vendors & Invoicing Liaise with the procurement function from the start to the close of each project, ensuring processes are followed and approvals obtained Follow up on vendor invoices and payments to keep partners paid on time and projects unblocked Maintain accurate records of purchase orders, invoices and payment status Reporting Keep the Head of Marketing updated on day-to-day items across all areas of responsibility Compile and present regular status and performance updates as required Requirements Qualifications Bachelor's degree in Marketing, Communications, Business or a related field 3+ years' experience in brand, media or marketing project management, ideally within a fast-paced consumer brand, agency, or the betting/gaming, FMCG or telecoms sectors Proven experience managing creative and media agency relationships Hands-on experience managing influencers and/or brand ambassadors Strong project management skills with the ability to run multiple projects simultaneously Working knowledge of ATL campaign development and media planning fundamentals Familiarity with procurement processes and vendor/invoice management Excellent organisational, communication and stakeholder-management skills High attention to detail and a strong sense of brand consistency Skills & Competencies Project management and organisation delivering on time, on budget and on brief Stakeholder and agency management briefing, reviewing and holding partners to account Attention to detail and brand stewardship Analytical thinking competitor tracking, reporting and turning insight into action Relationship management with influencers and ambassadors Proactive communication and problem-solving

a month ago

Head Of Marketing At Alaro City

Alaro City

Lagos, nigeria

full-time

Responsibilities include: Marketing and Communications Work with the local leadership team and the Group Head Marketing & Communications to define, execute and evaluate the Marketing & Communications strategy for West African Projects and and other target markets. Manage and grow Rendeavour's marcoms team in Nigeria and Ghana to ensure we deliver across all KPIs Implement a programme of events, advertising, digital media, Public Relations and other initiatives that support sales, generate leads, and drive customer engagement. Conceive, design, source and effectively manage branded marketing and communication materials, creatives, data, etc. that will drive better/higher conversions across earned, owned and paid media. Effectively leverage data to design, assess, and improve the effectiveness of marcoms campaigns Engage and manage marcoms vendors to help us deliver on our brand vision and marcoms plan Manage Alaro City social media channels and manage social media content to drive engagement Put in place a PR programme to engage with journalists and producers and ensure a positive representation of Alaro City and Rendeavour across earned media. Create awareness of the business and our offerings through thought leadership programs, such as events and the placement of opinion pieces. Communicate key news and milestones across all media channels Provide analysis of existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR and marketing perspective, and prepare and manage crisis communications where appropriate. Organise product launches, ATL & BTL campaigns and other events that attract buyers to the project sites. Produce and distribute regular newsletters to relevant internal/external stakeholders and sales and marketing databases. Proactively manage marketing and PR consultants where applicable Identify relevant stakeholders and build awareness of, trust and loyalty to the brand. Liaise with, engage and manage stakeholders. Develop and maintain a database of relevant stakeholders to the project for marketing purposes Promote company spokespersons through targeted commentary and interviews in relevant business and trade media. Build and maintain effective relationships with key media (TV, print, online), coordinate and manage media engagements to promote the project and actively hunt and develop media features and stories about project milestones. Ensure all marketing and communications activities run cost efficiently to budget and align with the wider objectives of Rendeavour, while tracking return on investments to targets. Plan and execute Corporate Social Responsibility (CSR) programs and analyse impact on both the company and the beneficiaries every quarter. Support the development and dissemination of employee communications initiatives Own the weekly marcoms reporting and activity impact assessment Prepare marketing related presentations to senior management and potential clients as needed Work in conjunction with the local leadership team to develop employer branding campaigns to support hiring. Ensure use of Salesforce CRM platform by all team members to manage leads and track the effectiveness of campaigns. Regularly analyse competitor offerings and trends Maintain a good knowledge of the property market locally and internationally to make effective decisions about our marcoms strategy and differentiation. Develop and maintain relationships with agents and brokers to assist in the sales process Requirements 10-15 years' experience in sales, marketing, corporate communications, media relations, advertising and event management in reputable companies. Excellent written and oral communication, producing copywriter-or professional journalist-level text in English. Proven leadership and managerial experience Strong ability in: planning, branding, design and digital Knowledge of multi-channel marketing/communication processes and the local media Very strong analytical skills Experience and skills and marketing and communications technologies, platforms and use of data Previous exposure to emerging or frontier markets International product and brand communications experience highly desirable Soft skills: Mature, pragmatic and flexible approach, strong commercial judgment Team player but comfortable working autonomously Exceptional written and verbal communication skills Strong research and analytical skills Good attention to detail Rigorous and organized approach Hands-on and responsible

a month ago

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