Field Sales Representatives

Job Summary

• The Field Sales Representative is responsible for driving active sales, product distribution, and brand visibility within their assigned territory.
• The role focuses on aggressive market penetration, building strong retail relationships, generating orders, and achieving assigned revenue targets to expand the commercial footprint across key Lagos market hubs.

Key Responsibilities

• Deliver assigned monthly sales, distribution, and market penetration targets within the designated territory.
• Build, maintain, and manage strong, long-term relationships with key open-market traders, wholesalers, and retailers.
• Actively prospect for new retail outlets, negotiate orders, ensure consistent product supply, and facilitate accurate payment reconciliations.
• Gather and report field intelligence, competitor pricing, market trends, and customer feedback to the Assistant Sales Manager.
• Ensure proper merchandising, product display, and shelf positioning of our products across retail shops.
• Execute daily route plans efficiently and submit timely reports on field activities and performance.

Requirements

• Minimum of OND, HND, or Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 to 3 years of relevant field sales experience, specifically within the Fast-Moving Consumer Goods (FMCG) sector.
• A strong, practical understanding of the Lagos open-market landscape and distribution channels (familiarity with Oke-Arin, Trade Fair, Agege, or Ipaja is a distinct advantage).
• Strong negotiation, persuasive, and customer relationship management skills.
• Proven ability to work independently, manage routes effectively, and meet/exceed assigned sales targets.