Retail

Business Development Manager At Westfield Consulting

Westfield Consulting·Lagos, nigeria·Full Time·Contract

RetailFull TimeContract

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Job Summary

Responsible for driving sales growth, expanding market presence, managing distributors, and developing strategic business opportunities within Lagosand surrounding territories.
The role focuses on increasing revenue, strengthening customer relationships, improving product distribution, and ensuring achievement of company sales objectives.

Key Responsibilities

Business Development & Market Expansion:

Identify and develop new business opportunities within Lagosand surrounding areas.
Expand market presence and distribution network.
Conduct regular market research and competitor analysis.
Develop strategies to increase brand visibility and market share.
Identify and onboard new distributors, wholesalers, and retail partners.

Sales Performance & Target Achievement:

Deliver monthly, quarterly, and annual sales targets.
Develop and implement territory sales plans.
Monitor sales performance and implement corrective actions where necessary.
Ensure continuous product availability across assigned markets.
Drive execution of sales promotions and trade activities.

Distributor & Channel Management:

Manage and support distributors to ensure effective product distribution.
Monitor distributor stock levels, sales performance, and compliance.
Ensure adherence to company pricing and trade policies.
Build strong, mutually beneficial relationships with channel partners

Customer Relationship Management:

Develop and maintain strong relationships with key customers and accounts.
Resolve customer complaints and ensure prompt issue resolution.
Negotiate pricing, contracts, and business agreements.
Maintain high levels of customer satisfaction and retention.

Market Intelligence & Reporting:

Provide regular reports on market activities, competitor movements, and sales performance.
Analyze market trends and recommend growth opportunities.
Submit accurate weekly/monthly performance reports to management.

Team Collaboration & Leadership:

Collaborate with Sales, Marketing, Logistics, and Finance teams.
Support and guide field sales representatives and distributors.
Ensure alignment with company strategies and policies.

Key Performance Indicators

Achievement of sales targets
Market expansion and penetration rate
Distributor performance and coverage
Product availability and visibility
Customer acquisition and retention
Timely and accurate reporting
Revenue growth contribution.

Key Requirements

Bachelor's Degree in Marketing, Business Administration, or related field.
MBA is an advantage.
A professional Certificate is an added advantage.
5 - 7 years' experience in FMCG sales, business development experience
Strong negotiation and business development skills
Excellent communication and interpersonal skills
Strategic thinking and analytical ability
Strong leadership and stakeholder management skills
Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Ability to work independently and under pressure.

Key skills

BA/BSc/HNDMBA/MSc/MA

Send your CV along with a cover letter tovictor.allu@westfield-consulting.com

Please use the job title as the subject line of your email.

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