Work closely with the sales team to align marketing campaigns with business development and revenue objectives.
Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.
Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.
Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.
Requirements & Qualifications
Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.
At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.
Demonstrated experience managing social media platforms and developing effective digital marketing strategies.
Strong videography, photography, graphic design, and video editing skills.
Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.
Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.
Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.
Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.
Excellent written and verbal communication skills in English and Kiswahili.
A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.
Added Advantage
Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.
Experience marketing to parents, teenagers, students or educational institutions.
Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
Experience managing influencer and content creator partnerships.
Knowledge of motion graphics, animation, and advanced video editing.
Own camera and content production equipment.
Key Competencies
Strong digital marketing and campaign management skills.
Excellent creativity, storytelling, and content development abilities.
Commercial awareness and a results-oriented mindset.
Strong analytical, reporting, and problem-solving skills.
Ability to translate marketing activities into measurable business outcomes.
Excellent communication and interpersonal skills.
Strong organisational and time management skills.
Ability to work independently and deliver quality work with minimal supervision.
Attention to detail and brand consistency.
Professionalism, integrity, and discretion when working with children and young people.