Sales

Data Analyst

Bollard Consulting Limited·Mombasa, kenya·Full Time·Onsite
SalesFull TimeOnsite
-

Scope of Work:

  • Commercial data analysis, sales performance reporting, CRM data interpretation, stock analytics, and management intelligence for the Commercial Department. The Data Analyst is an analytical function.

Job Purpose:

  • To transform commercial data into clear, accurate, and actionable insights that improve decision-making, revenue performance, and operational efficiency across the Commercial Department. The Data Analyst serves as the analytical engine of the sales team producing consistent, high-quality reports, identifying trends and risks early, and ensuring management always has reliable data to support strategic and operational choices.

Main Duties and Responsibilities:

Sales & Performance Analytics

  • Produce accurate daily, weekly, and monthly sales performance reports disaggregated by product category, region, client segment, team member, and revenue versus target.
  • Analyse sales trends to identify growth opportunities, performance gaps, and patterns in fast-moving, slow-moving, and non-moving stock that can inform commercial strategy.
  • Provide variance analysis comparing actual performance against set targets, with clear commentary on drivers and management recommendations.
  • Track and report on team and individual KPI achievement to support structured performance reviews with data-backed insights.

CRM Analysis & Database Standardization

  • Use the client database for analysis, reporting, and segmentation
  • Clean and standardize CRM data for analytical purposes; removing duplicates, normalizing categories, correcting formatting inconsistencies to compile an accurate, analysis-ready master database from data provided by the Commercial team.
  • Identify and formally flag data quality issues; incomplete records, missing contact fields, inactive accounts, or inconsistencies to the Sales Operations Lead for correction by the responsible Commercial team members.
  • Conduct regular reconciliation of CRM entries to ensure the data used for reporting accurately reflects actual commercial activity.

Data Segmentation & Client Intelligence

  • Develop and maintain client segmentation models based on purchase frequency, revenue value, product category, geographic region, and account type to support targeted sales and marketing activities.
  • Collaborate with the Digital Marketing Executive to provide management-approved client data segments for campaigns, events, and targeted outreach.
  • Produce client portfolio analyses and buying behaviour insights that support the Customer Care and Business Development teams in account prioritization.

Inventory & Stock Analysis

  • Monitor and analyse stock movement data, identifying fast-moving, slow-moving, and non-moving inventory patterns and communicating actionable findings to the Sales Operations Lead.
  • Prepare updated stock movement reports and demand forecasts by category to support import planning and prevent stockouts or over-stocking.
  • Track and report on stock liquidation initiative performance, providing data that shows whether targets are being met and where gaps exist.

Management Reporting & Business Intelligence

  • Develop and maintain management dashboards that present commercial performance data in a clear, visual, and decision-ready format.
  • Produce ad-hoc reports and analysis as requested by the Sales Operations Lead, Commercial Director, or senior management; acknowledged within 2 hours and delivered within 24 hours unless a longer timeline is agreed.
  • Ensure all reports are consistent, clearly labelled, derived from verified data sources, and include brief commentary explaining key variances; not just raw numbers

Role Specifications

Minimum Qualifications & Experience

  • Bachelor's Degree or Diploma in Data Analytics, Business, Statistics, Mathematics, IT, or a related field.
  • 1 - 3 years of experience in data analysis, preferably in a sales or commercial environment.
  • Proficiency in MS Excel (advanced), SQL, and at least one BI or reporting tool (e.g. Power BI, Tableau).
  • Experience working with CRM systems and sales data is a strong advantage.

Key Skills

  • Strong analytical and data interpretation skills with high accuracy.
  • Ability to present complex data in clear, accessible formats for non-technical stakeholders.
  • Proficiency in data cleaning, standardization, and segmentation techniques.
  • Excellent organizational and time management skills for managing multiple recurring reporting deadlines.

Core Competencies

  • Analytical Thinking and Attention to Detail.
  • Communication of Insights translating data into business language.
  • Process Discipline and Reporting Consistency.
  • Intellectual Curiosity and Proactive Problem Identification.
  • Confidentiality and Professional Discretion.
  • Collaboration with Commercial and Digital Marketing teams

Key skills

BA/BSc/HNDDiploma

At a glance

Company

Bollard Consulting Limited

Location

Mombasa, kenya

Employment

Full Time

Experience

Valid until

Not specified

Created

October 9, 2026

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