Copywriters

About The Role:

• We are looking for a fast, creative, conversion-focused Copywriter who can turn Dokitami\'s products, programmes, clinical expertise, and client experiences into copy that captures attention, communicates value, builds trust, educates, addresses objections, generates leads, and improves conversion.
• This is not just writing that sounds good. This is copy that communicates, persuades, and performs.

Core Responsibilities:

• Facebook and Instagram ads, static ad copy, video ad scripts, UGC scripts
• Landing pages, sales pages, website copy, product pages
• Email campaigns, WhatsApp campaigns, SMS campaigns
• Blog content, social media copy, captions, headlines, hooks, CTAs, product descriptions
• Promotional campaigns, offer launches, retargeting campaigns, educational content, lead-generation campaigns
• Printed marketing materials, partner marketing materials, internal marketing communications

What You Will Do:

• Understand the objective before you write: What are we selling? Who are we speaking to? What problem do they have? What action do we want them to take?
• Research the audience, offer, sales feedback, reviews, testimonials, FAQs, objections, and customer language
• Find the angle: Problem -> Audience -> Angle -> Message -> Variations -> Test -> Learn -> Improve
• Write multiple variations for testing hooks, headlines, problems, audiences, offers, CTAs, lengths, formats, emotional angles
• Collaborate with Designers, Video Team, Content Creators, Medical Communications, Media Buying, Sales & Communication
• Maintain a copy library of winning ads, hooks, scripts, landing pages, emails, offers, testimonials, FAQs, and objection responses
• Self-edit for clarity, accuracy, brand consistency, and CTA strength before submission

This Role Is Perfect For You If:

• You write quickly and clearly, without fluff
• You understand customer psychology, direct-response, and conversion
• You can write for ads, landing pages, emails, WhatsApp, SMS, video scripts, and social in one day
• You can take feedback, revise fast, and improve from performance data CTR, CPL, conversion, lead quality
• You understand healthcare copy must be accurate No fabricated medical claims, statistics, testimonials, or product capabilities. When verification is needed, you flag it for Medical Review
• You are AI-proficient You use AI for research, ideation, headline generation, variations, editing, and structuring, but you own the final output. AI is a tool, not a replacement for judgement
• You are reliable, responsive on Slack, and you manage your own deadlines. You communicate before a deadline is at risk

Requirements:

• Proven experience in direct-response copywriting / performance marketing copy (health & wellness is a plus)
• Strong portfolio showing ads, landing pages, emails, and scripts that drove leads/sales
• Excellent written English, grammar, and attention to detail
• Strong research ability and commercial awareness
• Ability to work fully remote, Monday to Saturday, with reliable internet, backup power, laptop, and Slack access
• Ownership mindset: How can I make this perform better? Not just I submitted the copy, so my job is finished

Performance Is Measured By:

• Output + Quality + Speed + Reliability + Business Impact
• Number of deliverables, turnaround time, deadline adherence, revision rate, accuracy, brand consistency, creativity of angles/hooks, and where attributable CTR, CPL, conversion, lead quality, sales performance.
• Success in This Role:
• A successful Dokitami Copywriter understands: Customer Psychology + Research + Creativity + Brand + Healthcare Accuracy + Commercial Strategy + Speed
• They understand the customer deeply. They write quickly. They communicate clearly. They develop multiple angles. They accept feedback. They learn from performance data. They continuously improve.
• Their job is not simply to write words. Their job is to help Dokitami communicate its value in a way that causes the right audience to pay attention, understand, trust, and take action.
• Understand -> Research -> Find the Angle -> Write -> Self-Edit -> Verify -> Submit -> Test -> Learn -> Improve