Head Of Client & Strategy
Full-time
Mikay Agency is a creative and digital marketing agency committed to helping businesses build strong brands, connect with their target audiences, and achieve sustainable growth. We provide innovative solutions across digital marketing, brand strategy, content creation, media production, and business development.
Our team combines creativity, strategic thinking, and technology to deliver effective solutions tailored to our clients' needs. At Mikay Agency, we believe in excellence, innovation, collaboration, and delivering measurable results that create lasting value for businesses and their audiences.
We are recruiting to fill the position below: Job Title: Head of Client & Strategy
Location: Lagos Employment Type: Full-time
Job Summary
As Head of Client & Strategy, candidate is the primary owner of all client relationships at Mikay Agency. They are responsible for client retention, strategic direction of accounts, and the quality of every client interaction - from first proposal to ongoing monthly management.
They lead and develop the Account Management team, ensuring that every client receives consistent, high-quality service that reflects Mikay's standards.
Key Responsibilities
Own all client relationships from initial contact through ongoing retainer management.
Lead proposal and pitch development for new and renewing clients.
Assign Account Managers to client accounts and oversee their performance.
Conduct Quarterly Business Reviews (QBRs) for Premium-tier clients.
Review and sign off on monthly performance reports before they are sent to clients.
Manage client escalations - resolve complaints, scope disputes, and concerns at the account level.
Collaborate with Content & Production and Digital Marketing on brief quality and delivery.
Maintain and improve the client onboarding process and experience.
Monitor client health scores and flag at-risk accounts early.
Represent Mikay Agency professionally in all client-facing meetings and communications.
Required Qualifications Educational Qualifications:
A Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Public Relations, Advertising, Media Studies, or any other relevant discipline.
A Master's Degree in Marketing, Business Administration (MBA), Strategic Management, or a related field will be an added advantage.
Professional certifications in Digital Marketing, Strategic Marketing, Brand Management, Project Management, or Client Relationship Management will be an added advantage.
Relevant certifications in digital advertising, campaign strategy, analytics, or performance marketing are desirable.
Experience Requirements:
A minimum of 5–7 years of relevant professional experience in digital marketing, client service management, brand strategy, advertising, or a related field.
At least 2–3 years of experience in a managerial or team leadership role, overseeing client accounts, marketing strategies, or multidisciplinary teams.
Demonstrable experience in developing and implementing digital marketing strategies and integrated marketing campaigns.
Proven experience managing client relationships, handling escalations, managing expectations, and driving client satisfaction and retention.
Experience developing client proposals, preparing pitch presentations, identifying business opportunities, and supporting revenue growth.
Demonstrable experience monitoring campaign performance, interpreting analytics, preparing reports, and recommending data-driven improvements.
Experience managing multiple client accounts, project timelines, budgets, and internal resources simultaneously.
A track record of achieving measurable results in client retention, campaign performance, account growth, or departmental objectives.
Experience working in a digital marketing agency, advertising agency, media organisation, or a related client-facing environment is strongly preferred.
Key Skills & Competencies:
Strategic Planning and Development: Ability to develop and implement effective marketing and business strategies that align with clients' objectives, target audiences, and desired outcomes.
Client Relationship Management: Strong ability to build and maintain long-term client relationships, manage expectations, address concerns, and ensure high levels of client satisfaction and retention.
Leadership and Team Management: Ability to lead, supervise, mentor, and motivate client service and strategy teams to achieve departmental objectives and deliver quality results.
Digital Marketing Expertise: Comprehensive understanding of digital marketing channels, including social media marketing, paid advertising, content marketing, influencer marketing, SEO, and digital campaign management.
Strategic Communication and Presentation: Excellent written and verbal communication skills, with the ability to present strategies, proposals, campaign reports, and recommendations convincingly to clients and management.
Business Development and Growth: Ability to identify growth opportunities, develop client proposals, support pitch presentations, upsell relevant services, and contribute to the agency's revenue growth.
Campaign Planning and Execution: Ability to oversee the development, implementation, and evaluation of integrated marketing campaigns to ensure alignment with client objectives and agency standards.
Analytical and Critical Thinking: Ability to interpret market research, audience insights, campaign performance data, and industry trends to develop informed strategies and recommendations.
Budget Management and Financial Acumen: Ability to oversee client budgets, monitor campaign expenditure, assess resource requirements, and ensure that projects are delivered within approved financial limits.
Project and Resource Management: Ability to coordinate multiple client accounts, prioritise competing demands, allocate resources, manage timelines, and ensure timely delivery of agreed services.
Negotiation and Conflict Resolution: Ability to negotiate effectively, manage disagreements, resolve client concerns, and maintain productive professional relationships.
Problem-Solving and Decision-Making: Ability to identify strategic and operational challenges, evaluate alternatives, make sound decisions, and implement appropriate solutions.
Performance Monitoring and Reporting: Ability to establish performance objectives, monitor campaign effectiveness, evaluate team output, and present actionable reports to clients and management.
Creative Thinking and Innovation: Ability to develop innovative campaign concepts, identify market opportunities, challenge conventional approaches, and encourage creative problem-solving within the team.
Market Research and Competitive Analysis: Ability to evaluate competitors, industry developments, consumer behaviour, and market opportunities to inform client strategies and strengthen brand positioning.
Stakeholder Management: Ability to coordinate effectively with clients, management, creative teams, paid media specialists, content creators, and other internal and external stakeholders.
Commercial Awareness: Understanding of profitability, client lifetime value, account growth, service delivery costs, and the relationship between marketing performance and business outcomes.
Attention to Detail and Quality Assurance: Ability to review strategies, proposals, reports, campaign deliverables, and client communications to ensure accuracy, consistency, and compliance with agreed standards.
Adaptability and Continuous Improvement: Ability to respond to changing client needs, digital marketing trends, platform developments, and business priorities while continuously improving departmental processes.
Professionalism, Integrity, and Accountability: Demonstrates sound judgement, confidentiality, ethical conduct, ownership of responsibilities, and accountability for team performance and client outcomes.
Salary N450,000 - N550,000 monthly.