Collaborate with several departments in the company and international and global teams, with a top-line and cross functional approach, to discover competitive dynamics of fresh dairy products' market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.
Main Responsibilities:
Drive business growth by identifying and activating key growth levers on brand according to the total company objectives
Lead strategic thinking, proactive approach and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
Lead the digital activation for the brand, in engaging consumers where they spend most of their time online and on mobile devices.
Lead agencies and cross-functional teams in the development of communication and products
Crafting a purpose led brand, refining the positioning and creating robust long term platforms that will both drive equity and business growth.
Delivering best in class creative content and activations, deployed at the right time, for consumers.
Creatively leveraging trade, consumer and shopper marketing buying to maximize brand growth
Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
Building strong relationships with the Go-To-Market team, partnering to bring best in class selling stories and shopper marketing programs to our sales teams.
Create and manage relationships with creative agencies and stakeholders
Carry out critical analysis in order to understand the consumers' and shoppers' behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
Ensure that the communication plans of the brand are consistent with its positioning and with the company
Carry out strong project management for our innovations in order to secure the route to market on time
To track, report and manage consumer grievances shared on food safety to ensure Zero (0) consumer complaint per month.
To ensure right consumer information is on products and in compliance with statutory and regulatory requirements before launch. Communication & Working
Relationships Internal Relations: All employees; COMPANY affiliated companies; Other COMPANY Markets; External Relations: All external stakeholders
Knowledge/Skills/Abilities "Competencies":
Have proven ability to challenge the status quo, initiate, lead projects and people effectively.
Have the ability to influence others, drive progress and performance.
Be resourceful and have creative approach to getting things done.
Have strong intellectual curiosity and problem-solving skills.
Be action focused and result oriented
Excellent management skills to implement ad hoc projects where required and address any competitive threats
Project management skills to lead, manage, and motivate cross-functional teams to accomplish brand goals, objectives and key initiatives
Able to develop trustworthy relationships;
Demonstrated knowledge of consumer research and analysis.
Strong analytical skills with an eye for details;
Education/Trainings/Experience:
5 years relevant working experience related to Marketing;
Master's degree in Marketing, Economics or Management preferred;
Problem solving and entrepreneurial thinking;
Strong project management and achiever attitude;
Flexible and Proactive attitude, able to cope with a fast-changing environment;
Spontaneously Team-orientated behavior and understanding of cross-functional working;
Previous experience in FMCG industries will be a plus;
Experience working with syndicated data sources (IRI/Nielsen) to make informed decisions. Key Responsibility Areas:
Strives for profitable growth
Increasing trend in customer count and lifetime value
Reduced cost in customer acquisition
Low customer attrition rate
Discovers actionable insights
Crafts and activates manifesto brands
Delivers powerful creative ideas, content and unleashes the influence of digital ideas and data
Excites with breakthrough innovation
Unlocks media and touchpoint opportunities
Needs of internal and external stakeholders are met.
Demonstrate an approach of continuous improvement.