The Brand Communications Officer will be responsible for developing and executing integrated communication strategies that enhance brand visibility, drive foot traffic, and support business growth.
This role requires strong QSR experience, deep understanding of consumer behavior in the food industry, and the ability to translate brand strategy into impactful campaigns.
Key Responsibilities
Develop and execute brand communication strategies aligned with business objectives
Drive campaign planning and execution across digital, in-store, and offline channels
Manage social media presence, content calendars, and community engagement
Collaborate with operations to ensurebrand consistency across all outlets
Lead promotions, product launches, and seasonal campaigns
Monitor and analyze campaign performance and customer insightsto optimize results
Manage relationships with agencies, vendors, and media partners
Ensure all communications reflect Bukkahut's brand voice, identity, and positioning
Support internal communications to drive brand alignment across teams
Requirements
Bachelor's Degree in Marketing, Communications, or a related field
3 - 5 years proven experience in Brand/Marketing Communications within a QSR or FMCG environment (MANDATORY)
Strong understanding of consumer trends in the food and hospitality space