Responsibilities
Brand Strategy & Management:
- Develop and maintain the overall brand strategy in line with company vision, mission, and business goals.
- Conduct brand audits to evaluate current brand positioning, identify gaps, and recommend improvements.
- Ensure brand consistency across all touchpoints, including digital, print, events, and internal communications.
- Define brand guidelines, including tone of voice, visual identity, and messaging frameworks.
- Collaborate with product, sales, and marketing teams to align brand strategy with product launches, campaigns, and promotions.
Marketing & Campaign Execution:
- Plan, execute, and monitor marketing campaigns to promote the brand and support business objectives.
- Develop creative concepts for campaigns, advertisements, and promotional activities that resonate with target audiences.
- Manage social media presence, including content creation, scheduling, and performance monitoring.
- Coordinate with design agencies, media partners, and vendors for campaign execution.
- Track campaign performance using metrics such as engagement, reach, leads generated, and ROI.
Corporate Communication & PR:
- Develop and implement internal and external communication strategies that enhance corporate reputation.
- Prepare press releases, newsletters, presentations, and other corporate communication materials.
- Build and maintain relationships with media outlets, industry influencers, and stakeholders.
- Respond to media inquiries and coordinate public relations activities to maintain a positive company image.
- Handle crisis communication when necessary, ensuring messages align with company values and policies.
Content Creation & Management:
- Oversee content strategy across all platforms, ensuring messaging is clear, consistent, and aligned with brand identity.
- Create or review content for websites, social media, blogs, newsletters, and marketing collateral.
- Collaborate with teams to develop compelling storytelling for campaigns, product launches, and corporate events.
Market Research & Analytics:
- Conduct market research to understand customer behavior, competitor activities, and industry trends.
- Monitor brand perception, social media sentiment, and market positioning.
- Generate insights and recommendations to refine marketing, branding, and communication strategies.
- Prepare regular reports for management on brand performance, campaign effectiveness, and ROI.
Events & Stakeholder Engagement:
- Plan and manage corporate events, trade shows, exhibitions, and sponsorship activities to enhance brand visibility.
- Support stakeholder engagement initiatives, including client presentations, investor communications, and partner outreach.
- Coordinate internal events that promote company culture and employee engagement.
Key Requirement Skills and Qualifications
- Degree or diploma in Marketing, Communication, Journalism, or a related field.
- Minimum 1year in branding, marketing, or corporate communication.
- Strong understanding of brand management, marketing principles, and communication strategies
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools, social media management, and content creation.
- Creative, proactive, and detail-oriented with strong project management skills.
- Ability to work collaboratively in a fast-paced environment.