Creative Lead (nigeria) At Bbc Media Action
full-time
Duration: 2 years
Reports to: Head of Production
Job purpose
The BBC Media Action office in Nigeria is seeking a Creative Lead for a multi-component Social and Behaviour Change Communication (SBCC) programme focused on reproductive health and family planning in Northern Nigeria.
Under this programme, the Creative Lead will work with the Head of Production to shape the creative vision, brand, quality and delivery of BBC Media Action's media content.
The role will develop compelling, audience-centred creative ideas and ensure the BBC MA brand is consistently and effectively represented across all platforms.
Working closely with the Senior Digital Producer and the wider digital content team, the Creative Lead will translate programme and communication objectives into strong creative concepts, digital campaigns, and social-first content.
Key Responsibilities
Creative Leadership & Brand:
Provide creative direction and approval for all creative outputs.
Protect and strengthen BBC MA's brand identity, ensuring consistency across all creative outputs and platforms.
Establish and maintain effective creative processes, standards and quality controls within the team
Lead the overall creative vision and creative direction for BBC MA's digital content.
Provide creative leadership across campaigns, projects and ongoing digital content.
Set creative standards, tone, visual direction and storytelling principles for the digital team.
Creative Strategy & Concept Development:
Translate programme objectives, audience insights and communication challenges into compelling creative opportunities.
Lead the development of creative concepts, campaign ideas and content territories
Work closely with the Senior Digital Producer to ensure creative strategy and digital strategy are aligned.
Ensure creative ideas are audience-centred, culturally relevant, engaging and appropriate to the platforms on which they will appear.
Develop creative approaches that make complex development issues accessible, relevant and compelling to audiences.
Digital-First Content:
Provide creative direction for social-first and digital-first content across relevant platforms.
Ensure content is designed specifically for the behaviours, expectations and formats of digital audiences rather than simply adapted from traditional media.
Guide the development of short-form video, social content, visual storytelling, campaigns, digital assets, graphics, animations and other creative formats.
Oversee the development and adaptation of creative content across platforms while maintaining a consistent brand and creative idea.
Foster experimentation and innovation in formats, storytelling and creative approaches.
Ensure content is both creatively strong and appropriate for the technical and creative requirements of different digital platforms.
Creative Team Leadership:
Set expectations for creative quality, delivery and professional standards.
Lead, motivate and develop the in-house creative and digital content team.
Provide clear direction to the Senior Digital Producer, Art Director / Visual Designer and wider production team.
Foster a collaborative environment in which strategy, creative development and production work closely together.
Review team performance and identify skills gaps and opportunities to strengthen internal capability.
Build a culture of creative problem-solving, experimentation and continuous improvement.
Content Production & Quality Assurance:
Oversee the creative development and production of digital content from brief through to final delivery.
Identify when specialist external creative or production support is required and provide the creative brief and oversight for such work.
Work with the Senior Digital Producer to ensure production plans, timelines and resources support the creative ambition.
Provide creative direction to the Art Director / Visual Designer, Video Producer / Editor and Digital Producer.
Review and approve key creative outputs before publication.
Ensure that all internally produced and externally commissioned content meets agreed creative, brand and editorial standards.
Ensure content is delivered to the required quality, within agreed timelines and available resources.
Collaboration & Stakeholder Management:
Work closely with programme, research, communications and technical teams to translate organisational objectives into effective creative outputs.
Work with the Senior Digital Producer to incorporate audience insights, platform intelligence and performance data into creative development.
Collaborate with the Research team, where appropriate, to ensure audience insights and evidence inform creative decisions.
Build strong working relationships across BBC MA to ensure the creative function is responsive to programme needs.
Engage and manage external creative specialists, freelancers and production partners where required.
Performance, Learning & Innovation:
Use audience feedback, content performance and digital insights to inform creative decisions and improve future content.
Encourage a test-and-learn approach to digital content and creative development.
Ensure learning from campaigns and content production is captured and applied to future work.
Champion innovation and identify new approaches to digital storytelling and audience engagement.
Budget & Resource Management:
Ensure creative activity is delivered within agreed budgets and available resources.
Work with the Senior Digital Producer to prioritise production requirements and allocate resources effectively.
Ensure external creative and production support is commissioned strategically and represents value for money.
Balance creative ambition with the financial and operational realities of a development organisation.
Required Skills, Knowledge & Experience
Proven track record of 8 - 10 years or more in creative leadership, preferably across digital, advertising, communications, media or social impact.
A strong and demonstrable creative portfolio showing high-quality digital and social-first work.
Proven ability to develop creative concepts and translate strategic objectives into compelling creative ideas.
Strong understanding of digital and social media content, formats and audience behaviours.
Experience leading creative teams and managing multidisciplinary creative and production functions.
Experience across multiple digital content formats, including social video, graphics, campaigns, visual storytelling and digital-first content.
Strong understanding of audience insight and ability to translate insight into creative ideas.
Strong understanding of the Nigerian creative, digital, and popular culture landscape