Profile Description
KAARO FOODS is seeking a results-driven Trade Marketing Manager to develop and execute strategies that strengthen product visibility, increase market penetration, and drive sales across retail, wholesale, distributor, and modern trade channels. The ideal candidate should have strong FMCG trade marketing experience, excellent analytical and negotiation skills, and the ability to build strong relationships with trade partners while delivering effective promotions and market activations.
Job Summary
The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that increase product visibility, strengthen relationships with distributors and retailers, and drive sales growth for KAARO FOODS products. The role will coordinate trade promotions, in-store activations, merchandising, and channel development initiatives across key markets.
Key Responsibilities
Develop and implement trade marketing strategies aligned with the company’s sales and marketing objectives.
Plan and manage trade promotions, discounts, product launches, and promotional campaigns.
Work closely with sales teams, distributors, wholesalers, supermarkets, retailers, and other trade partners.
Develop initiatives to improve product visibility, shelf presence, and brand awareness at points of sale.
Monitor competitor activities, pricing, promotions, and market trends.
Manage trade marketing budgets and ensure effective utilization of promotional resources.
Coordinate merchandising activities and ensure compliance with agreed brand standards.
Analyze sales performance by product, territory, customer, and distribution channel.
Identify opportunities to expand distribution and improve market penetration.
Support the development of promotional materials, point-of-sale displays, and trade communication.
Conduct market visits to evaluate product availability, pricing, visibility, and promotional effectiveness.
Work with the sales team to develop channel-specific strategies for supermarkets, wholesalers, distributors, and general trade.
Track and evaluate the return on investment of trade marketing campaigns.
Prepare regular trade marketing reports, forecasts, and performance analysis for management.
Build strong relationships with key trade partners and support negotiations where required.
Ensure trade marketing activities comply with company policies and applicable regulations.