The Trade Marketing Executive will be responsible for marketing activities directly related to trade development and revenue generation across the company's channels and regions. The ideal candidate should be self-driven, proactive, able to multitask and capable of delivering results within a fast-paced environment.
Key Responsibilities
Design and execute channel-specific trade marketing plans and campaigns to increase product visibility, off-take, and revenue growth.
Implement strategic sales initiatives, monitor channel performance, and consistently achieve or exceed assigned sales and trade targets.
Build and manage sustainable relationships with key trade partners, distributors, retailers, and channel stakeholders.
Analyze market trends, competitor activity, trade data, and customer feedback to uncover new revenue opportunities and refine marketing strategies.
Utilize CRM software and sales reporting automation tools to track performance metrics, generate weekly/monthly reports, and manage lead pipelines.
Oversee trade activations, point-of-sale displays, and local field campaigns to optimize brand positioning within retail and wholesale points.
Conduct frequent field visits and travel across assigned territories (nationally or internationally as required) to drive sales operations and monitor trade execution.
Requirements
Minimum of an Ordinary National Diploma (OND) or higher qualification in Sales, Marketing, Business Administration, Data Analysis, or a related field.
Demonstrated training or certifications in professional sales or trade management.
A minimum of 6 years of direct experience in FMCG trade marketing and sales operations.
Proven track record of consistently meeting or exceeding revenue and growth targets in the FMCG sector.
Proficiency in CRM platforms, sales automation tools, and reporting software.
Advanced skills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
Strong strategic planning, market data interpretation, and analytical capabilities.
Exceptional written and verbal communication, negotiation, and relationship-building skills.
Self-starter attitude with high initiative and the ability to work independently in a fast-paced environment.
Strong multitasker capable of delivering under tight deadlines and pressure.
Full availability and willingness to travel frequently within assigned territories and nationally/internationally when needed.