Drive category growth and brand success by leading category management and placement strategies across key accounts. This role focuses on increasing in-store presence, optimising product assortments, and strengthening brand performance. You'll collaborate closely with Sales, Trade Marketing, Space Planning, key customers, and business partners to ensure the timely delivery and execution of approved planograms, while managing stakeholder communication and follow-up to achieve exceptional results.
Your responsibilities
Shopper Insights
Commission local shopper insights (e.g.: shopper research, shelf tests etc) to enhance local success models with factual data. The learnings from such activities to be shared and leveraged across the whole organisation as appropriate (sales, marketing, trade marketing, key customers)
Responsible for delivering research projects that improve Reckitt's understanding of shopper behaviour to support category reviews with customers which will assist in securing local success model executions.
Customer Category and Planogram Excellence
Presenting category shopper insights/stories to our customers as required & support National Account Managers and Key Account Managers at Buyer appointments relating to any/all category specific discussions.
Contributes to Key Account category business plans, with customer & category analysis and promotional strategy evaluation - works together with Trade Marketing to recommend in store actions aimed at strengthening Reckitt's position in the category.
Key contact for any/all correspondence relating to planograms either received from Customers or Category leaders.
Own NPD process for owned category segments and support the overall category trade marketing initiatives
Manage process of planogram timings - ensure planograms are received/ reviewed/ feedback given by the relevant Trade Marketing Manager
The experience we're looking for
Relevant Business related degree
Minimum 3 year's FMCG experience in trade marketing, sales or key accounts.
Strong experience within the FMCG industry considered highly advantageous.