Marketing & Advertising

Territory Development Officer

DAG Industries Nigeria Limited·Lagos, nigeria·Full Time·Contract
Marketing & AdvertisingFull TimeContract
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About StaggaPay

  • StaggaPay is a fast-growing fintech startup dedicated to providing accessible and innovative financing solutions in Nigeria.
  • We leverage cutting-edge technology to simplify lending, ensuring our clients can access the funds they need with speed and transparency.
  • As we scale, we are looking for meticulous and driven individuals to join our Operations Team. At StaggaPay, we aren't just lending money; we are putting people behind the wheel of their dreams and livelihoods.

Purpose of the Role

  • The Territory Development Officer (TDO) is responsible for driving growth in leases / asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity.
  • This is a field-focused business development role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory. The role is highly KPI-driven and is central to expanding the company's client base and loan portfolio.

Key Responsibilities

Market Research G Territory Intelligence:

  • Conduct continuous market research within the assigned geographic territory.
  • Develop in-depth understanding of local demand for leases / asset finance for the company's products, client demographics, economic activity, and untapped sales potential.
  • Identify all 3-Wheeler Tricycle parks within the specified geography, map the respective Branch Chairmen and Park Chairmen. Map key clusters of potential clients e.g., individual operators, small businesses, traders, etc.

Lead Pipeline Development G Management:

  • Find leads with strong repayment capacity, stable incomes and expenses, and credible guarantor/s.
  • Build and maintain a pipeline of minimum 100 leads, of which 30 leads must be 'hot' leads with a high probability of being approved for financing.
  • Categorise 100 leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency.
  • Update the pipeline daily and ensure the following information has been obtained for each lead and guarantor:
  • Full name, National Identification Number (NIN), Copy of ID Card, NIN Slip or similar, Bank Verification Number (BVN), Residential address
  • Engage the leads regularly to maintain relationships and build awareness.

New Clients:

  • Achieve monthly targets as agreed with Management to earn attractive bonus each month!
  • Work closely with Territory Credit Officers, Territory Credit Managers and Collections Officers to support end-to-end onboarding and client relationship management.

Competitor Monitoring G Market Intelligence:

Continuously monitor and document competitor activities within the assigned territory, including:

  • Sales / marketing / promotions strategies and campaigns
  • Initial payments / deposit amounts, daily / weekly repayment amounts, tenures / loan period
  • Loan terms and conditions
  • Number of clients approved
  • Identify strengths and weaknesses of competitors and provide recommendations.
  • Submit competitor intelligence updates regularly.

Required ualifications

G Experience:

  • High School completion Certificate required; Diploma or Degree in Marketing, Business, Finance, or related field is an advantage.
  • 2 - 5 years' experience in field sales, business development, microfinance, asset finance, or related sectors.
  • Proven experience building and managing sales pipelines.
  • Strong understanding of lead generation, client qualification, and sales funnels.
  • Experience working in informal, semi-formal, or small-business markets is highly advantageous.

Skills G Competencies:

  • Strong communication, negotiation, and interpersonal skills.
  • High level of territory awareness and commercial acumen.
  • Ability to work independently and meet strict sales KPIs.
  • Skilled in client prospecting, screening, and conversion.
  • Solid organisational and time-management capabilities.
  • Competent with CRM systems and mobile data-collection tools
  • Ability to analyse market data and identify opportunities.

Personal Attributes:

  • Hunter mentality', highly motivated and target driven.
  • Sociable, confident, and able to build rapport quickly.
  • Persistent, proactive, and resilient.
  • Ethical and trustworthy.
  • Flexible and adaptable to changing market conditions.
  • Strong sense of ownership and accountability.

Key skills

ONDBA/BSc/HND
Apply Now
Send your CV along with a cover letter toKingsley.o@bajajnigeria.com

Please use the job title as the subject line of your email.

At a glance

Company

DAG Industries Nigeria Limited

Location

Lagos, nigeria

Employment

Full Time

Work style

Contract

Experience

Valid until

Not specified

Created

June 12, 2026

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