Technical Sales Team Lead

Key Responsibilities

Sales Strategy and Business Development

• Develop and implement annual, quarterly and monthly sales strategies aligned with the company's business objectives.
• Identify new markets, industries and business opportunities for the company's products and engineering services.
• Develop strategies to penetrate manufacturing plants, factories, industrial facilities, utilities, mining companies and other potential markets.
• Identify major projects involving industrial automation, equipment upgrades, plant maintenance and engineering solutions.
• Lead business development initiatives to increase sales of industrial products, engineering services and technical training.
• Develop and maintain a strong sales pipeline to ensure consistent revenue generation.
• Monitor market trends, competitor activities, customer demands and emerging technologies.

Leadership and Management of the Technical Sales Team

• Lead, supervise, mentor and motivate the Technical Sales Team to achieve individual and departmental targets.
• Allocate sales territories, customer accounts and business development responsibilities.
• Conduct regular sales meetings to review performance, pipeline progress and business opportunities.
• Provide coaching and guidance on technical product knowledge, prospecting, negotiations and closing sales.
• Support junior sales representatives during customer meetings, technical presentations and negotiations.
• Monitor individual performance and implement improvement plans where necessary.
• Ensure team members maintain active customer pipelines and conduct consistent customer follow-ups.
• Promote teamwork, accountability, professionalism and a performance-driven sales culture.
• Identify training and development needs within the sales team.

Technical Products and Solutions Sales

• Oversee and drive sales of the company's industrial products and technical solutions Responsibilities include:
• Ensure the sales team understands the technical applications, features and commercial benefits of the company's products.
• Identify opportunities for automation upgrades and industrial process improvements.
• Lead the preparation and presentation of technical and commercial proposals.
• Coordinate with the engineering team to develop suitable technical solutions for customers.
• Support negotiations involving high-value products, projects and equipment supplies.
• Develop strategies to increase product sales, repeat orders and key account penetration.

Engineering Services and Project Sales

• Drive business development for the company's engineering and technical services Responsibilities include:
• Identify organisations requiring engineering support, maintenance contracts and automation solutions.
• Develop and pursue opportunities for industrial service contracts and engineering projects.
• Coordinate with technical teams to conduct customer assessments and develop appropriate solutions.
• Oversee the commercial development of engineering proposals and project quotations.
• Follow up on project opportunities from initial enquiry through negotiation and order confirmation.
• Ensure effective handover of secured projects to the relevant technical and project execution teams.
• Maintain strong relationships with key industrial customers to generate repeat engineering business.

Key Account Management and Customer Relations

• Develop and maintain relationships with major industrial customers and strategic accounts.
• Personally manage high-value and strategic customer relationships.
• Conduct regular customer visits to identify business opportunities and understand operational challenges.
• Engage senior decision-makers, including factory managers, engineering managers, procurement managers and operations directors.
• Ensure timely responses to customer enquiries, quotations and complaints.
• Monitor customer satisfaction and coordinate resolution of escalated issues.
• Develop account management plans for major customers.
• Identify cross-selling, upselling and repeat business opportunities.
• Represent the client professionally during client meetings, industry exhibitions, technical seminars and business networking events.

Sales Operations, Pipeline and Performance Management

• Oversee the preparation, review and submission of sales quotations and commercial proposals.
• Monitor the sales pipeline from lead generation to order conversion.
• Ensure accurate maintenance of customer records and sales information in the CRM system.
• Review pending quotations, outstanding opportunities and sales forecasts.
• Prepare weekly, monthly, quarterly and annual sales performance reports.
• Analyse sales performance and recommend corrective actions where targets are not being achieved.
• Monitor the profitability of sales transactions in consultation with management.

Market Intelligence and Strategic Growth

• Conduct regular market research to identify emerging industrial needs and business opportunities.
• Monitor competitor products, pricing, services and market positioning.
• Identify new industries and geographical markets for business expansion.
• Gather customer feedback to inform product and service development.
• Recommend new product lines, technical solutions and strategic partnerships.
• Provide management with regular updates on market conditions, sales opportunities and business risks.
• Support the development of the company's annual business plans and revenue projections.

Requirements

Education Qualification & Experience

• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics or a related technical discipline.
• A qualification in Sales and Marketing, Business Administration or Business Management will be an added advantage.
• At least 4 - 6 years of relevant experience in technical sales, industrial sales, engineering business development or a related commercial role.
• At least 2 years of experience in supervising or leading a sales team will be an added advantage.
• Demonstrated experience in achieving sales targets and developing industrial customer accounts.
• Practical understanding of industrial automation, engineering products and technical services.
• Strong proficiency in Microsoft Office and CRM or sales management systems.

Required Skills & Competencies

The ideal candidate must demonstrate:

Leadership and Management

• Strong team leadership and people management skills.
• Ability to set targets, monitor performance and drive accountability.
• Excellent coaching, mentoring and staff development abilities.
• Strong decision-making and problem-solving skills.

Technical and Commercial Competence

• Understanding of industrial automation and engineering solutions.
• Ability to translate technical requirements into commercially viable solutions.
• Strong proposal development and commercial negotiation skills.
• Understanding of industrial project sales and solution-based selling.
• Ability to evaluate sales opportunities and assess commercial viability.

Business Development

• Strong prospecting and lead-generation skills.
• Ability to develop and execute market penetration strategies.
• Excellent presentation and business communication skills.
• Strong networking and relationship management abilities.
• Ability to negotiate and close high-value sales.

Performance Management

• Strong analytical and reporting capabilities.
• Ability to develop sales forecasts and monitor revenue performance.
• Good planning, organisation and time management.
• Results-oriented approach with a focus on profitability and sustainable growth.