Job Purpose
The Technical Sales Engineer is responsible for promoting and selling TerraWorks Industries’ industrial products and solutions by combining technical expertise with strong commercial skills. The role involves understanding customer requirements, recommending suitable technical solutions, preparing quotations and proposals, developing customer relationships, and achieving sales and revenue targets.
Key Responsibilities
Identify and develop new business opportunities within industrial, manufacturing, construction, engineering, and related sectors.
Promote and sell TerraWorks Industries’ industrial products and technical solutions.
Understand customer requirements and recommend appropriate products and solutions.
Conduct customer visits, site assessments, product demonstrations, and technical presentations.
Prepare technical proposals, quotations, product specifications, and commercial offers.
Work closely with Engineering, Production, Procurement, and Quality teams to develop solutions that meet customer specifications.
Respond to customer enquiries and provide timely technical and commercial information.
Develop and maintain strong relationships with existing and prospective customers.
Follow up on quotations, tenders, proposals, and sales opportunities to convert leads into orders.
Monitor market trends, competitor activities, pricing, and customer requirements.
Participate in tendering and bidding processes, including preparation of technical documentation.
Negotiate commercial terms with customers within approved company guidelines.
Coordinate with customers and internal teams to ensure successful order fulfilment and delivery.
Provide technical product support and guidance to customers after sales.
Handle customer complaints and coordinate their resolution with relevant departments.
Maintain accurate records of customer interactions, quotations, sales opportunities, and orders.
Prepare regular sales forecasts, pipeline reports, and performance updates for management.
Achieve agreed sales, revenue, margin, and customer acquisition targets.
Represent TerraWorks Industries at trade exhibitions, industry events, customer meetings, and technical forums.
Continuously develop knowledge of TerraWorks products, industrial applications, and emerging technologies.
Key Performance Indicators (KPIs)
Achievement of monthly and annual sales targets
Revenue and gross margin generated
Number of new customers acquired
Conversion rate of quotations and proposals
Sales pipeline growth
Customer retention and satisfaction
Number and value of successful tenders
Timeliness of quotation and customer response
Market and territory growth