To lead the acquisition, activation and profitable growth of new-to-bank micro, small and medium-sized business clients across designated markets, sectors, ecosystems and digital channels.
The role translates the Business and Commercial Banking strategy into a structured acquisition plan and leads the sales team to deliver quality client growth, deposits, transaction activity, lending opportunities, fee income and cross-sell, while ensuring compliance with customer due diligence, credit, conduct, data protection, financial crime and operational risk requirements.
Key Responsibilities
Develop and execute the annual acquisition and sales plan aligned to Business and Commercial Banking strategy.
Identify attractive client pools using customer data, industry information, market intelligence and value-chain analysis.
Maintain a qualified pipeline and support complex pitches, high-value prospects and strategic ecosystem opportunities.
Deliver agreed targets for new-to-bank clients, deposits, transaction activity, fee income, merchant and collections income, digital usage, lending opportunities, cross-sell, retention and profitability.
Drive end-to-end digital acquisition from prospect identification and online lead management through onboarding, activation and cross-sell.
Originate and manage relationships with associations, cooperatives, aggregators, marketplaces, distributors, anchor corporates, fintechs and ecosystem partners.
Ensure adherence to KYC, customer due diligence, AML/CFT/CPF, sanctions, beneficial ownership, fraud, credit, consumer protection, data privacy, information security, records management, conflicts and anti-bribery requirements.
Qualifications
First Degree in Business Administration, Economics, Finance, Accounting, Marketing, Banking or a related discipline.
Experience Required:
Minimum 7 years relevant experience in business banking, commercial banking, SME banking, client acquisition, relationship management, payments, merchant services or financial-services sales.
At least 2 - 3 years experience in leading a sales, acquisition or relationship-management team, with measurable delivery of customer, deposit, transaction and revenue growth.