Students Recruiter - Learning Institution (kisumu)

Key Responsibilities

Recruitment & Admissions

• Develop and implement effective recruitment and admissions strategies to maintain a consistent pipeline of qualified prospective students.
• Source prospective students through various channels, including social media, online platforms, events, education fairs, forums, networking, referrals, and direct outreach.
• Identify and engage potential candidates and provide them with accurate information about available programmes and admission requirements.
• Conduct telephone and in-person interviews to assess candidates' qualifications, interests, suitability, and readiness for admission.
• Guide prospective students through the admissions process from initial inquiry through application and final enrollment.
• Follow up consistently with prospective students to convert inquiries into successful enrollments.
• Maintain accurate records of prospective and enrolled students and ensure that recruitment activities are properly documented.
• Follow up with enrolled students to support timely payment of fees and address any related concerns.

Marketing & Brand Development

• Implement marketing activities that increase awareness and visibility of the institution.
• Identify opportunities for brand exposure through marketing activations, events, partnerships, networking activities, and community outreach.
• Support the development and execution of campaigns designed to attract prospective students.
• Maintain and continuously improve the institution's presence across social media platforms and other relevant digital channels.
• Create and publish engaging, informative, and relevant content that promotes the institution, its programmes, events, and student experiences.
• Monitor social media platforms and respond promptly and professionally to comments, questions, and inquiries.
• Identify emerging trends and opportunities that can increase the institution's reach and engagement.

Admissions & Customer Engagement

• Manage admissions inquiries received through phone calls, emails, social media, text messages, and other communication channels.
• Respond to prospective student inquiries promptly and provide accurate information.
• Maintain regular communication with prospective students throughout the admissions process.
• Build positive relationships with prospective and enrolled students.
• Address questions and concerns professionally and escalate complex issues to the relevant department when necessary.
• Ensure that prospective students receive a professional and consistent experience throughout the recruitment and admissions journey.

Reporting & Pipeline Management

• Maintain an up-to-date database of prospective and enrolled students.
• Track leads, inquiries, applications, interviews, enrollments, and conversions.
• Prepare regular recruitment and admissions reports for management.
• Monitor recruitment activities and identify areas for improvement.
• Follow up on leads systematically to maximize conversion opportunities.
• Maintain accurate records of all recruitment and admissions activities.

Qualifications & Experience

• Diploma or Bachelor's degree in Marketing, Business Administration, Human Resource Management, Education, Communications, or a related field.
• At least 1 year of experience in recruitment, admissions, sales, marketing, or educational marketing.
• Previous experience working in a learning institution, college, university, TVET institution, or training organization will be an added advantage.
• Excellent verbal, written, and interpersonal communication skills.
• Proficiency in using major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
• Strong interviewing, candidate assessment, and relationship-management skills.
• Good understanding of digital marketing and lead-generation practices.
• Strong follow-up and conversion skills.
• Good organizational and time-management skills.
• Ability to work independently and meet recruitment and enrollment targets.
• Proficiency in Microsoft Office and Google Workspace.
• Ability to handle confidential information professionally.