Own and drive the analysis behind Kenya's growth strategy, identifying opportunities to grow user base, orders, and retention through pricing, promotions, CRM, and other marketing levers.
Execute local marketing campaigns and support the localization of creative assets, working cross-functionally with CRM, Design, Commercial, Operations, and Finance teams (promo creation/auditing, creative asset requests, partner campaigns).
Build, maintain, and scale reporting tools to track KPIs (NC, CVR, RPO, CPO, retention) using Looker, SQL and BigQuery, keeping them accurate and up to date.
Translate data into clear, actionable recommendations for the local and Africa Growth teams, and monitor the competitive landscape to inform strategy.
Support ad-hoc analyses and projects based on business needs identified by local and global Growth & Marketing teams.
Qualifications
WHAT YOU WILL BRING TO THE RIDE
Bachelor's degree in Business Administration, Marketing, Economics, Engineering, Math, Stats or a related quantitative field
3+ years of experience combining analytical work with hands-on campaign execution or project management
Strong analytical mindset, genuine curiosity for numbers, patterns, and turning data into decisions
Proven ability to run projects end-to-end, from ideation and analysis into implementation
SQL proficiency is plus
Strong expertise with Excel/Google Sheets; knowledge of visualization tools like Tableau or Looker is a plus
High willingness to learn and grow fast in a hands-on, fast-paced environment
Hands-on attitude. You'll have to roll up your sleeves!