Your key responsibilities
Social Media Content & Publishing
- Support the execution of Time Out South Africa's social media strategy for Time Out Cape Town.
- Create, schedule and publish daily content across Time Out Cape Town social media channels, including Instagram, Facebook, TikTok and emerging platforms.
- Write engaging, platform-specific captions that align with Time Out's editorial voice and brand guidelines.
- Create social-first content including Reels, Stories, TikToks, videos, photography and graphics.
- Monitor local trends, news and conversations to identify content opportunities relevant to Time Out Cape Town audiences.
- Assist in developing monthly and weekly content plans in collaboration with the Social Media and Editorial teams.
- Optimise content performance through best-practice use of hashtags, keywords, trends and platform features.
Community Management & Audience Growth
- Monitor and respond to comments, messages and community interactions across social channels.
- Support audience growth initiatives through engagement, collaborations and content optimisation.
- Identify and surface user-generated content opportunities to the wider editorial team.
- Assist in maintaining Time Out South Africa's online reputation by responding to community feedback in line with brand guidelines.
- Attend and co-ordinate live social media coverage of events, festivals, venue openings, activations and experiences across Durban and the eThekwini Metro.
- Capture high-quality video, photography and behind-the-scenes content for social media channels.
- Build relationships with local venues, businesses, event organisers, creators and influencers to identify stories and collaboration opportunities.
Collaboration & Commercial Support
- Work closely with Social Media, Editorial and Marketing teams to amplify editorial content and sponsored campaigns.
- Assist with social media requirements for Time Out Cape Town special projects, events and partnerships.
- Collaborate with designers, videographers and content creators to ensure content is engaging, informative and visually appealing.
- Monitor content performance and audience engagement metrics.
- Assist with monthly social media reporting and insights.
- Share platform trends, audience behaviour and content recommendations with the Social Media Manager and Editorial team.
- Stay up to date with emerging social media trends, tools and best practices.
We're looking for someone who is culturally curious, digitally fluent, socially connected, and excited by city life.
- Bachelor's Degree, Diploma or relevant qualification in Journalism, Communications, Marketing, Digital Media or a related field.
- 2 - 4 years' experience managing social media accounts, preferably within media, publishing, lifestyle, entertainment or digital content environments.
- Strong understanding of Instagram, TikTok, Facebook and emerging social media platforms.
- Experience creating short-form video content, including filming and editing for social media.
- Excellent copywriting and communication skills.
- Experience with Canva, Adobe Creative Suite, Edits, CapCut or similar content creation tools.
- Experience using social media scheduling and analytics tools.
- Ability to work independently while managing multiple deadlines and projects.
- Experience working within a newsroom, media brand or lifestyle publication.