We are looking for a creative and data-driven Social Media Marketing Specialist to grow our brand presence across Nigeria. You will own our social media channels, create engaging localized content, and drive user acquisition and engagement through both organic and paid campaigns.
Key Responsibilities
Develop and execute social media strategies tailored to the Nigerian market across platforms including Instagram, TikTok, X (Twitter), Facebook, WhatsApp, and LinkedIn
Create, curate, and schedule localized content (posts, videos, reels, stories) that resonates with Nigerian audiences and reflects local culture, trends, and languages (English, Pidgin, and key local languages where relevant)
Plan and manage paid social campaigns (Meta Ads, TikTok Ads, Google Ads), including budget allocation, targeting, A/B testing, and performance optimization
Identify, brief, and manage partnerships with Nigerian influencers, content creators, and micro-influencers; negotiate collaboration terms and track ROI
Monitor social media trends, viral moments, and competitor activities in Nigeria; adapt content strategy quickly to capitalize on opportunities
Engage with the online community: respond to comments and messages, manage brand reputation, and escalate customer issues appropriately
Track, analyze, and report on KPIs (reach, engagement, follower growth, CTR, CAC, conversions) and translate insights into actionable improvements
Collaborate with design, product, and sales teams to ensure brand consistency and support campaign launches
Requirements
Bachelor's degree in Marketing, Communications, or a related field
2 - 4 years of social media marketing experience, preferably in the Nigerian or broader West African market
Proven track record of growing social media accounts and running successful paid campaigns
Deep understanding of Nigerian social media culture, slang, trending topics, and consumer behavior
Strong copywriting and content creation skills; proficiency with tools like Canva, CapCut, or Adobe Creative Suite is a plus
Experience with social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics)
Strong communication skills, creativity, and ability to work in a fast-paced environment
Fluency in English is required; proficiency in Nigerian Pidgin or a major local language is a strong advantage