Social Media Marketing Intern

RESPONSIBILITIES

Content Creation & Scheduling

• Draft, design, and schedule posts across the organisation's social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok) showcasing farmer impact, mobility services, and organisational milestones.

Storytelling & Field Content

• Work with field and hub teams to gather photos, videos, and testimonials from farmers, hub operations, and ongoing campaigns for use in social media content.

Community Engagement

• Monitor comments, messages, and mentions across platforms, responding to or escalating queries as appropriate to maintain an active, responsive online presence.

Analytics & Reporting

• Track engagement metrics (reach, likes, shares, follower growth) across platforms and prepare simple monthly reports to inform content strategy.

Design Support

• Create basic graphics and short-form videos using tools such as Canva for use in posts, campaigns, and the organisation's newsletter.

Campaign Support

• Support the planning and execution of ongoing social media campaigns and challenges (e.g., the Kilikawi Challenge).

Marketing Support

• Support the Data & Innovations team with broader marketing activities, including promotional materials, event and campaign marketing, partner/funder-facing communications content, and brand consistency across digital and print materials.
• Perform any other related assigned dutie

Qualifications

• Recently completed a degree in Communications, Marketing, Journalism, Digital Media, or a related field.
• Familiarity with major social media platforms and content formats (Reels, Stories, short-form video).
• Graphic design or video editing skills (e.g., Canva, CapCut) is a plus.
• Strong written communication skills in English; Kiswahili is a plus.
• Interest in rural development, agriculture, or mobility is an advantage.

Technical competencies

• Comfortable using a smartphone for photography and videography.
• Familiarity with social media scheduling tools (e.g., Meta Business Suite, Buffer) is a plus.
• Basic understanding of social media analytics and engagement metrics.

Core competencies

• Creative, detail-oriented, and comfortable telling stories through visuals and short-form writing.
• Proactive and able to work independently with light supervision.
• Strong organisational skills and reliability with a content calendar.
• Willingness to travel occasionally to hub locations for content gathering.
• Open to feedback and a fast learner.